THEORY-GROUNDED MODEL OF USERS’ PERCEPTION TOWARDS NATIVE ADVERTISEMENT
The growing native advertising acceptance throughout different social media (e. g., Facebook, Twitter, Reddit, Instagram, YouTube) suggests that native advertising is here to stay. Previous research focuses on the persuasion knowledge effect on ad perceptions, disclosure effect towards persuasive in...
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| Main Authors: | , |
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| Format: | Article |
| Language: | Lithuanian |
| Published: |
Kauno Kolegija (Kaunas University of Applied Sciences)
2022-12-01
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| Series: | Mokslo Taikomieji Tyrimai Lietuvos Kolegijose |
| Subjects: | |
| Online Access: | http://ojs.kaunokolegija.lt/index.php/mttlk/article/view/557 |
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