Purchase intention of Millennial Muslims toward B2C e-commerce

Purchase intention of Millennial Muslims toward B2C e-commerce

Indonesia’s e-commerce market, particularly B2C, continues to expand, attracting both domestic and foreign investments. Despite this growth, a notable decline in B2C sales occurred. This drop is largely attributed to rising competition in the market, which has made it increasingly difficult for plat...

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Bibliographic Details
Main Authors: Nur Rizqi Febriandika, Luthfiyatillah, Syed Marwan Mujahid bin Syed Azman
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-02-01
Series:Innovative Marketing
Subjects:
Business to Customer
e-commerce
Millennial
purchase intention
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21580/IM_2025_01_Febriandika.pdf
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