Posthuman Communication Design in South Africa
This article investigates the evolving landscape of visual communication design within a Posthumanist framework, in the context of South African design. It addresses the dearth in research regarding the interconnectedness of Posthumanism and communication design practice, specifically aiming to bri...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2024-07-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/2700 |
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| _version_ | 1832593870943158272 |
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| author | Katarzyna Chmela-Jones Johannes Cronje Bruce Snaddon |
| author_facet | Katarzyna Chmela-Jones Johannes Cronje Bruce Snaddon |
| author_sort | Katarzyna Chmela-Jones |
| collection | DOAJ |
| description |
This article investigates the evolving landscape of visual communication design within a Posthumanist framework, in the context of South African design. It addresses the dearth in research regarding the interconnectedness of Posthumanism and communication design practice, specifically aiming to bridge the gap between human-centric design solutions and the traditional commercial facets of visual communication. This article builds upon a review of existing literature to engage in a dialogue where the shared attributes discernible in both Posthumanism and design practice are explored. Framed by the research question —"What elements contribute to Posthumanism in
South African communication design, and how do these elements intersect?"— this study aims to uncover commonalities between Posthumanist principles and elements evident in contemporary visual communication design practice.
Furthermore, the concept of Ubuntu is scrutinised, leveraging it as a contextual lens through which to understand the integration of Posthumanism within visual communication in an African context. This study goes beyond the theoretical foundations of Posthumanism by suggesting six practical dimensions that were identified through the analysis of significant keywords appearing in the literature. These dimensions aim to enable practitioners to incorporate Posthumanism into design practice in South Africa, thereby bridging the gap between philosophical concepts and the practical aspects of the field.
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| format | Article |
| id | doaj-art-816bd03b3ebb415cb7ea54d9f06e833a |
| institution | Kabale University |
| issn | 0259-0069 2957-7950 |
| language | English |
| publishDate | 2024-07-01 |
| publisher | University of Johannesburg |
| record_format | Article |
| series | Communicare |
| spelling | doaj-art-816bd03b3ebb415cb7ea54d9f06e833a2025-01-20T08:39:38ZengUniversity of JohannesburgCommunicare0259-00692957-79502024-07-0143110.36615/jcsa.v43i1.2700Posthuman Communication Design in South AfricaKatarzyna Chmela-Jones0https://orcid.org/0000-0002-8467-8913Johannes Cronje1https://orcid.org/0000-0002-9838-4609Bruce Snaddon2https://orcid.org/0000-0003-1775-5058Vaal University of TechnologyCape Peninsula University of TechnologyCape Peninsula University of Technology This article investigates the evolving landscape of visual communication design within a Posthumanist framework, in the context of South African design. It addresses the dearth in research regarding the interconnectedness of Posthumanism and communication design practice, specifically aiming to bridge the gap between human-centric design solutions and the traditional commercial facets of visual communication. This article builds upon a review of existing literature to engage in a dialogue where the shared attributes discernible in both Posthumanism and design practice are explored. Framed by the research question —"What elements contribute to Posthumanism in South African communication design, and how do these elements intersect?"— this study aims to uncover commonalities between Posthumanist principles and elements evident in contemporary visual communication design practice. Furthermore, the concept of Ubuntu is scrutinised, leveraging it as a contextual lens through which to understand the integration of Posthumanism within visual communication in an African context. This study goes beyond the theoretical foundations of Posthumanism by suggesting six practical dimensions that were identified through the analysis of significant keywords appearing in the literature. These dimensions aim to enable practitioners to incorporate Posthumanism into design practice in South Africa, thereby bridging the gap between philosophical concepts and the practical aspects of the field. https://journals.uj.ac.za/index.php/jcsa/article/view/2700PosthumanismCommunication design practiceVisual communication designUbuntu |
| spellingShingle | Katarzyna Chmela-Jones Johannes Cronje Bruce Snaddon Posthuman Communication Design in South Africa Communicare Posthumanism Communication design practice Visual communication design Ubuntu |
| title | Posthuman Communication Design in South Africa |
| title_full | Posthuman Communication Design in South Africa |
| title_fullStr | Posthuman Communication Design in South Africa |
| title_full_unstemmed | Posthuman Communication Design in South Africa |
| title_short | Posthuman Communication Design in South Africa |
| title_sort | posthuman communication design in south africa |
| topic | Posthumanism Communication design practice Visual communication design Ubuntu |
| url | https://journals.uj.ac.za/index.php/jcsa/article/view/2700 |
| work_keys_str_mv | AT katarzynachmelajones posthumancommunicationdesigninsouthafrica AT johannescronje posthumancommunicationdesigninsouthafrica AT brucesnaddon posthumancommunicationdesigninsouthafrica |