Lan, C., & Zhu, J. New Product Presale Strategies considering Consumers’ Loss Aversion in the E-Commerce Supply Chain. Wiley.
Chicago Style (17th ed.) CitationLan, Chongfeng, and Jianfeng Zhu. New Product Presale Strategies Considering Consumers’ Loss Aversion in the E-Commerce Supply Chain. Wiley.
MLA (9th ed.) CitationLan, Chongfeng, and Jianfeng Zhu. New Product Presale Strategies Considering Consumers’ Loss Aversion in the E-Commerce Supply Chain. Wiley.
Warning: These citations may not always be 100% accurate.