Consumer motivations for participation in the sharing economy: A goal-framing perspective
The SE (SE) is reshaping industries and consumer behaviours, yet existing research lacks a unified theoretical explanation of the psychological drivers behind participation in Sharing-Based Programs (SBPs). To address this gap, this study explores why consumers choose to engage with SBPs, focusing o...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-06-01
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| Series: | Sustainable Futures |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2666188825003144 |
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