Primary Determinants and Strategic Implications for Customer Loyalty in Pet-Related Vertical E-Commerce: A Machine Learning Approach

Primary Determinants and Strategic Implications for Customer Loyalty in Pet-Related Vertical E-Commerce: A Machine Learning Approach

In the contemporary and dynamic business landscape, the establishment of a loyal customer base is a fundamental imperative for long-term organizational viability. This research undertakes a comprehensive exploration into the formation of customer loyalty within the niche of pet-related vertical e-co...

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Bibliographic Details
Main Authors: YongHyun Lee, Kwangtek Na, Jungwook Rhim, Eunchan Kim
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Systems
Subjects:
loyal customer
machine learning in marketing
pet industry
vertical e-commerce
Online Access:https://www.mdpi.com/2079-8954/13/3/175
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