Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia

Investigative model of repurchase intention on boycott brand of multinational franchise food and beverage in Indonesia

This study aims to develop an investigative model of Repurchase Intention from a multidisciplinary service marketing science perspective, focusing especially on conventional and digital franchise retail services. This is supported by psychological consumer purchasing behavior to deepen the analysis...

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Bibliographic Details
Main Authors: Mohamad Rizan, Agung Kresnamurti, Farah Chalida Hanoum, Raka Pria Anugrah, Heri Prabowo, Qristin Violinda, Guruh Ghifar Zalzalah, Hapsari Dyah Herdiany
Format: Article
Language:English
Published: Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management 2025-02-01
Series:Asian Management and Business Review
Subjects:
Consumer animosity
Country of origin
Food and beverage
Religiosity
Retail
Repurchase Intention
Online Access:https://journal.uii.ac.id/AMBR/article/view/36581
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