The mediating roles of environmental values and risk propensity in linking theory of planned behavior and entrepreneurial self efficiency to global sustainable ventures
Abstract This study investigates how the Theory of Planned Behavior (TPB) constructs—attitudes, subjective norms, and perceived behavioral control influence entrepreneurial intentions in the context of sustainable start-ups in Saudi Arabia. Data were collected from 270 potential entrepreneurs and an...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2025-07-01
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| Series: | Discover Sustainability |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s43621-025-01501-5 |
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