Beauty growth-mindset promotes prosocial and altruistic behavior
Abstract The effects of beauty on judgment and behavior are well-established and somewhat “unidirectional” (i.e., it seems that only beautiful people reap social benefits). In particular, a person’s beauty does not seem to have any effect on his/her own prosocial behavior. In the current research, w...
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| Format: | Article |
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Nature Portfolio
2024-12-01
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| Series: | Scientific Reports |
| Online Access: | https://doi.org/10.1038/s41598-024-82134-y |
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| author | Iris W. Hung Natalie T. Faust |
| author_facet | Iris W. Hung Natalie T. Faust |
| author_sort | Iris W. Hung |
| collection | DOAJ |
| description | Abstract The effects of beauty on judgment and behavior are well-established and somewhat “unidirectional” (i.e., it seems that only beautiful people reap social benefits). In particular, a person’s beauty does not seem to have any effect on his/her own prosocial behavior. In the current research, we focus on how people relate themselves to beauty, namely beauty mindset, and how it may shape prosocial and altruistic behavior. We present 10 experiments (N = 4,449). Participants who hold a beauty growth-mindset (i.e., believing that beauty is improvable) donated more money to charity (vs. fixed-mindset), were more likely to get vaccinated against COVID-19 after exposure to an intervention focusing on herd-protection (vs. self-protection), and showed increased intention to engage in other forms of prosocial and altruistic behavior. Empirically, these effects are mediated by a self-perception of the ability to exert impact on others. The present research serves as a starting point for investigating how beauty growth-mindset brings profound societal effects such as promoting prosociality. |
| format | Article |
| id | doaj-art-802d76ff6ac84217be40e1ae84f93e4c |
| institution | OA Journals |
| issn | 2045-2322 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Nature Portfolio |
| record_format | Article |
| series | Scientific Reports |
| spelling | doaj-art-802d76ff6ac84217be40e1ae84f93e4c2025-08-20T02:30:56ZengNature PortfolioScientific Reports2045-23222024-12-0114111410.1038/s41598-024-82134-yBeauty growth-mindset promotes prosocial and altruistic behaviorIris W. Hung0Natalie T. Faust1Department of Marketing, The Chinese University of Hong KongDepartment of Marketing, Nova School of Business and EconomicsAbstract The effects of beauty on judgment and behavior are well-established and somewhat “unidirectional” (i.e., it seems that only beautiful people reap social benefits). In particular, a person’s beauty does not seem to have any effect on his/her own prosocial behavior. In the current research, we focus on how people relate themselves to beauty, namely beauty mindset, and how it may shape prosocial and altruistic behavior. We present 10 experiments (N = 4,449). Participants who hold a beauty growth-mindset (i.e., believing that beauty is improvable) donated more money to charity (vs. fixed-mindset), were more likely to get vaccinated against COVID-19 after exposure to an intervention focusing on herd-protection (vs. self-protection), and showed increased intention to engage in other forms of prosocial and altruistic behavior. Empirically, these effects are mediated by a self-perception of the ability to exert impact on others. The present research serves as a starting point for investigating how beauty growth-mindset brings profound societal effects such as promoting prosociality.https://doi.org/10.1038/s41598-024-82134-y |
| spellingShingle | Iris W. Hung Natalie T. Faust Beauty growth-mindset promotes prosocial and altruistic behavior Scientific Reports |
| title | Beauty growth-mindset promotes prosocial and altruistic behavior |
| title_full | Beauty growth-mindset promotes prosocial and altruistic behavior |
| title_fullStr | Beauty growth-mindset promotes prosocial and altruistic behavior |
| title_full_unstemmed | Beauty growth-mindset promotes prosocial and altruistic behavior |
| title_short | Beauty growth-mindset promotes prosocial and altruistic behavior |
| title_sort | beauty growth mindset promotes prosocial and altruistic behavior |
| url | https://doi.org/10.1038/s41598-024-82134-y |
| work_keys_str_mv | AT iriswhung beautygrowthmindsetpromotesprosocialandaltruisticbehavior AT natalietfaust beautygrowthmindsetpromotesprosocialandaltruisticbehavior |