Emotions Guaranteed: On the Kitsch Contract

Kitsch is usually described as overwhelming – as if it captivates the audience, almost inevitably taking hold of them and manipulating emotions. Such assumptions are influenced by aesthetic positions like Kant’s, who claimed that ‘pure’ aesthetic judgments are independent of emotions, a position out...

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Main Author: Thomas Küpper
Format: Article
Language:ces
Published: University of Presov, Faculty of Arts 2025-01-01
Series:ESPES
Online Access:https://espes.ff.unipo.sk/index.php/ESPES/article/view/361
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author Thomas Küpper
author_facet Thomas Küpper
author_sort Thomas Küpper
collection DOAJ
description Kitsch is usually described as overwhelming – as if it captivates the audience, almost inevitably taking hold of them and manipulating emotions. Such assumptions are influenced by aesthetic positions like Kant’s, who claimed that ‘pure’ aesthetic judgments are independent of emotions, a position out of which a traditional defensive attitude towards emotions in the aesthetic sphere emerged. While steadfast in this defensiveness towards kitsch, the question arises whether theories in this lineage have not in fact overestimated the directness and completeness of kitsch’s effect on and power over the audience. The paper argues that emotionalizing kitsch is based on a more complex set of presuppositions: for kitsch to function at all, a contract with the audience is required, the audience granting kitsch the right to temporarily steer their feelings, a means that allows them to – paradoxically – still maintain a hold over their loss of control.
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publisher University of Presov, Faculty of Arts
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spelling doaj-art-7fab1feceb734dd4837c1b3f7ab070622025-01-31T10:48:37ZcesUniversity of Presov, Faculty of ArtsESPES1339-11192025-01-01132526210.5281/zenodo.14764897276Emotions Guaranteed: On the Kitsch ContractThomas Küpper0University of Duisburg-Essen (UDE) Institute of German Studies 45117 EssenKitsch is usually described as overwhelming – as if it captivates the audience, almost inevitably taking hold of them and manipulating emotions. Such assumptions are influenced by aesthetic positions like Kant’s, who claimed that ‘pure’ aesthetic judgments are independent of emotions, a position out of which a traditional defensive attitude towards emotions in the aesthetic sphere emerged. While steadfast in this defensiveness towards kitsch, the question arises whether theories in this lineage have not in fact overestimated the directness and completeness of kitsch’s effect on and power over the audience. The paper argues that emotionalizing kitsch is based on a more complex set of presuppositions: for kitsch to function at all, a contract with the audience is required, the audience granting kitsch the right to temporarily steer their feelings, a means that allows them to – paradoxically – still maintain a hold over their loss of control.https://espes.ff.unipo.sk/index.php/ESPES/article/view/361
spellingShingle Thomas Küpper
Emotions Guaranteed: On the Kitsch Contract
ESPES
title Emotions Guaranteed: On the Kitsch Contract
title_full Emotions Guaranteed: On the Kitsch Contract
title_fullStr Emotions Guaranteed: On the Kitsch Contract
title_full_unstemmed Emotions Guaranteed: On the Kitsch Contract
title_short Emotions Guaranteed: On the Kitsch Contract
title_sort emotions guaranteed on the kitsch contract
url https://espes.ff.unipo.sk/index.php/ESPES/article/view/361
work_keys_str_mv AT thomaskupper emotionsguaranteedonthekitschcontract