Social Customer Journey Map: A Research on Communication Agencies
The aim of this study is to obtain in-depth information about the knowledge and experience of communication agencies regarding the concept of social customer journey. Based on a phenomenological research pattern, semi-structured interviews were conducted with eleven experts working in communication...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Marmara University
2023-12-01
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| Series: | Türkiye İletişim Araştırmaları Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/2735840 |
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