Enjoy it! Cosmetic try-on apps and augmented reality, the impact of enjoyment, informativeness and ease of use

Enjoy it! Cosmetic try-on apps and augmented reality, the impact of enjoyment, informativeness and ease of use

Virtual Try-On cosmetics apps based on Augmented Reality (AR) technology can improve both consumer product evaluation and purchase decisions, while also supporting companies’ marketing strategies. This study explores the factors influencing the use of AR-based cosmetics apps by administering the Tec...

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Bibliographic Details
Main Authors: V. Micheletto, S. Accardi, A. Fici, F. Piccoli, C. Rossi, M. Bilucaglia, V. Russo, M. Zito
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-02-01
Series:Frontiers in Virtual Reality
Subjects:
augmented reality
cosmetics
beauty
trust
perceived enjoyment
virtual try-on apps
Online Access:https://www.frontiersin.org/articles/10.3389/frvir.2025.1515937/full
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