Dynamic policies with reference price effects and reference quality effects
Reference-dependent consumer preferences have been a central focus in economics, marketing, and operations management. However, existing literature predominantly concentrates on the effects of a single reference point. This study expands the framework to include both reference price and reference qu...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co., Ltd.
2025-03-01
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| Series: | Journal of Management Science and Engineering |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2096232024000507 |
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