Urban Residents’ Willingness to Choose and Pay for ADAS and Autonomous Driving Functions: Comparison of Two Cities in China

ADAS and autonomous driving are booming. As technologies continue to innovate and mature, whether travelers understand, accept, and buy them will directly impact the technological development, popularization, and profitability of these products. This study analyzes the influence of urban residents’...

Full description

Saved in:
Bibliographic Details
Main Authors: Fang-Kai Wang, Ze-Hao Jiang, Yi-Jia Dong, Yue Ma
Format: Article
Language:English
Published: Wiley 2022-01-01
Series:Journal of Advanced Transportation
Online Access:http://dx.doi.org/10.1155/2022/5830261
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1832551815734886400
author Fang-Kai Wang
Ze-Hao Jiang
Yi-Jia Dong
Yue Ma
author_facet Fang-Kai Wang
Ze-Hao Jiang
Yi-Jia Dong
Yue Ma
author_sort Fang-Kai Wang
collection DOAJ
description ADAS and autonomous driving are booming. As technologies continue to innovate and mature, whether travelers understand, accept, and buy them will directly impact the technological development, popularization, and profitability of these products. This study analyzes the influence of urban residents’ personal, family, and commuting characteristics on their willingness to choose and pay for ADAS and autonomous driving functions. Using the questionnaire survey data for Jiading and Meishan in China, Logit models are established for willingness to choose, and linear regression models are established for willingness to pay. Although Jiading and Meishan are similar in terms of city size and population, there are some differences in the influencing factors for willingness to choose and pay because of the differences in industrial structure, city culture, and residents’ commuting habits. The results show that significant influencing factors vary for different levels of ADAS and autonomous driving functions. The findings of this research can provide a reference for city authorities, designers, and sellers of ADAS products or autonomous vehicles to identify potential buyers and promote related products.
format Article
id doaj-art-7d70f2d1e9af4ebc81243dcafb6e861f
institution Kabale University
issn 2042-3195
language English
publishDate 2022-01-01
publisher Wiley
record_format Article
series Journal of Advanced Transportation
spelling doaj-art-7d70f2d1e9af4ebc81243dcafb6e861f2025-02-03T06:00:27ZengWileyJournal of Advanced Transportation2042-31952022-01-01202210.1155/2022/5830261Urban Residents’ Willingness to Choose and Pay for ADAS and Autonomous Driving Functions: Comparison of Two Cities in ChinaFang-Kai Wang0Ze-Hao Jiang1Yi-Jia Dong2Yue Ma3The Key Laboratory of Road and Traffic EngineeringDepartment of Construction ManagementThe Key Laboratory of Road and Traffic EngineeringDepartment of Urban ManagementADAS and autonomous driving are booming. As technologies continue to innovate and mature, whether travelers understand, accept, and buy them will directly impact the technological development, popularization, and profitability of these products. This study analyzes the influence of urban residents’ personal, family, and commuting characteristics on their willingness to choose and pay for ADAS and autonomous driving functions. Using the questionnaire survey data for Jiading and Meishan in China, Logit models are established for willingness to choose, and linear regression models are established for willingness to pay. Although Jiading and Meishan are similar in terms of city size and population, there are some differences in the influencing factors for willingness to choose and pay because of the differences in industrial structure, city culture, and residents’ commuting habits. The results show that significant influencing factors vary for different levels of ADAS and autonomous driving functions. The findings of this research can provide a reference for city authorities, designers, and sellers of ADAS products or autonomous vehicles to identify potential buyers and promote related products.http://dx.doi.org/10.1155/2022/5830261
spellingShingle Fang-Kai Wang
Ze-Hao Jiang
Yi-Jia Dong
Yue Ma
Urban Residents’ Willingness to Choose and Pay for ADAS and Autonomous Driving Functions: Comparison of Two Cities in China
Journal of Advanced Transportation
title Urban Residents’ Willingness to Choose and Pay for ADAS and Autonomous Driving Functions: Comparison of Two Cities in China
title_full Urban Residents’ Willingness to Choose and Pay for ADAS and Autonomous Driving Functions: Comparison of Two Cities in China
title_fullStr Urban Residents’ Willingness to Choose and Pay for ADAS and Autonomous Driving Functions: Comparison of Two Cities in China
title_full_unstemmed Urban Residents’ Willingness to Choose and Pay for ADAS and Autonomous Driving Functions: Comparison of Two Cities in China
title_short Urban Residents’ Willingness to Choose and Pay for ADAS and Autonomous Driving Functions: Comparison of Two Cities in China
title_sort urban residents willingness to choose and pay for adas and autonomous driving functions comparison of two cities in china
url http://dx.doi.org/10.1155/2022/5830261
work_keys_str_mv AT fangkaiwang urbanresidentswillingnesstochooseandpayforadasandautonomousdrivingfunctionscomparisonoftwocitiesinchina
AT zehaojiang urbanresidentswillingnesstochooseandpayforadasandautonomousdrivingfunctionscomparisonoftwocitiesinchina
AT yijiadong urbanresidentswillingnesstochooseandpayforadasandautonomousdrivingfunctionscomparisonoftwocitiesinchina
AT yuema urbanresidentswillingnesstochooseandpayforadasandautonomousdrivingfunctionscomparisonoftwocitiesinchina