The evolution of marketing communication
Marketing communication is not a new phenomenon. Communication has been part of the marketing process for as long as people have exchanged goods. However, the advent of technology and research, among other reasons, has made the marketing communication process increasingly sophisticated in recent de...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1789 |
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