FROM BRAND PLACEMENT TO TOURISM PRODUCT PLACEMENT. FICTION SERIES AS PROMOTIONAL SUPPORT OF TOURISM DESTINATIONS
Fiction series are an audiovisual product which is part of a major industry, entertainment industry. Every day more consumers spend much of their free time to the consumption of such products, which is reflected in the notable increase in downloads and audiences. Therefore, many industries have dec...
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| Format: | Article |
| Language: | English |
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University of Huelva
2011-12-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/1024 |
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| _version_ | 1850233273515507712 |
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| author | Noelia Araújo-Vila José Antonio Fraiz-Brea |
| author_facet | Noelia Araújo-Vila José Antonio Fraiz-Brea |
| author_sort | Noelia Araújo-Vila |
| collection | DOAJ |
| description |
Fiction series are an audiovisual product which is part of a major industry, entertainment industry. Every day more consumers spend much of their free time to the consumption of such products, which is reflected in the notable increase in downloads and audiences. Therefore, many industries have decided to use audiovisual series as advertising, being one tourism sector. There are many destinations worldwide who have decided to set in a fiction series, thus being viewed by thousands of spectators, which has resulted in increases in visitors. Finally, in order to facilitate visits by tourists through recording areas, tourism products have also emerged related to the series, the movie maps of series.
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| format | Article |
| id | doaj-art-7d2cfee0c69e4dd09ca98ee8f81c6d07 |
| institution | OA Journals |
| issn | 2174-548X |
| language | English |
| publishDate | 2011-12-01 |
| publisher | University of Huelva |
| record_format | Article |
| series | Enlightening Tourism: A Pathmaking Journal |
| spelling | doaj-art-7d2cfee0c69e4dd09ca98ee8f81c6d072025-08-20T02:02:57ZengUniversity of HuelvaEnlightening Tourism: A Pathmaking Journal2174-548X2011-12-011210.33776/et.v1i2.1024FROM BRAND PLACEMENT TO TOURISM PRODUCT PLACEMENT. FICTION SERIES AS PROMOTIONAL SUPPORT OF TOURISM DESTINATIONSNoelia Araújo-Vila0José Antonio Fraiz-Brea1University of VigoUniversity of Vigo Fiction series are an audiovisual product which is part of a major industry, entertainment industry. Every day more consumers spend much of their free time to the consumption of such products, which is reflected in the notable increase in downloads and audiences. Therefore, many industries have decided to use audiovisual series as advertising, being one tourism sector. There are many destinations worldwide who have decided to set in a fiction series, thus being viewed by thousands of spectators, which has resulted in increases in visitors. Finally, in order to facilitate visits by tourists through recording areas, tourism products have also emerged related to the series, the movie maps of series. https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/1024Audiovisual seriesbrand placementtourism placementtourist destinationmovie map |
| spellingShingle | Noelia Araújo-Vila José Antonio Fraiz-Brea FROM BRAND PLACEMENT TO TOURISM PRODUCT PLACEMENT. FICTION SERIES AS PROMOTIONAL SUPPORT OF TOURISM DESTINATIONS Enlightening Tourism: A Pathmaking Journal Audiovisual series brand placement tourism placement tourist destination movie map |
| title | FROM BRAND PLACEMENT TO TOURISM PRODUCT PLACEMENT. FICTION SERIES AS PROMOTIONAL SUPPORT OF TOURISM DESTINATIONS |
| title_full | FROM BRAND PLACEMENT TO TOURISM PRODUCT PLACEMENT. FICTION SERIES AS PROMOTIONAL SUPPORT OF TOURISM DESTINATIONS |
| title_fullStr | FROM BRAND PLACEMENT TO TOURISM PRODUCT PLACEMENT. FICTION SERIES AS PROMOTIONAL SUPPORT OF TOURISM DESTINATIONS |
| title_full_unstemmed | FROM BRAND PLACEMENT TO TOURISM PRODUCT PLACEMENT. FICTION SERIES AS PROMOTIONAL SUPPORT OF TOURISM DESTINATIONS |
| title_short | FROM BRAND PLACEMENT TO TOURISM PRODUCT PLACEMENT. FICTION SERIES AS PROMOTIONAL SUPPORT OF TOURISM DESTINATIONS |
| title_sort | from brand placement to tourism product placement fiction series as promotional support of tourism destinations |
| topic | Audiovisual series brand placement tourism placement tourist destination movie map |
| url | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/1024 |
| work_keys_str_mv | AT noeliaaraujovila frombrandplacementtotourismproductplacementfictionseriesaspromotionalsupportoftourismdestinations AT joseantoniofraizbrea frombrandplacementtotourismproductplacementfictionseriesaspromotionalsupportoftourismdestinations |