Factors Affecting Pre-Travel Planning of Families Netnographic Study of Facebook Group “The Travel Diary”
The aim of this research was to identify which factors are taken into account when families – with children or elderly parents – are planning to travel. To understand what these factors are, the Facebook group “The Travel Diary” was observed. For this study, the Theory of Planned Behavior (TPB) was...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Institute of Business Management
2024-12-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | https://journals.iobm.edu.pk/index.php/ijelcs/article/view/1149 |
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