Modeling of Information Diffusion in Twitter-Like Social Networks under Information Overload

Due to the existence of information overload in social networks, it becomes increasingly difficult for users to find useful information according to their interests. This paper takes Twitter-like social networks into account and proposes models to characterize the process of information diffusion un...

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Main Authors: Pei Li, Wei Li, Hui Wang, Xin Zhang
Format: Article
Language:English
Published: Wiley 2014-01-01
Series:The Scientific World Journal
Online Access:http://dx.doi.org/10.1155/2014/914907
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author Pei Li
Wei Li
Hui Wang
Xin Zhang
author_facet Pei Li
Wei Li
Hui Wang
Xin Zhang
author_sort Pei Li
collection DOAJ
description Due to the existence of information overload in social networks, it becomes increasingly difficult for users to find useful information according to their interests. This paper takes Twitter-like social networks into account and proposes models to characterize the process of information diffusion under information overload. Users are classified into different types according to their in-degrees and out-degrees, and user behaviors are generalized into two categories: generating and forwarding. View scope is introduced to model the user information-processing capability under information overload, and the average number of times a message appears in view scopes after it is generated by a given type user is adopted to characterize the information diffusion efficiency, which is calculated theoretically. To verify the accuracy of theoretical analysis results, we conduct simulations and provide the simulation results, which are consistent with the theoretical analysis results perfectly. These results are of importance to understand the diffusion dynamics in social networks, and this analysis framework can be extended to consider more realistic situations.
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institution Kabale University
issn 2356-6140
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language English
publishDate 2014-01-01
publisher Wiley
record_format Article
series The Scientific World Journal
spelling doaj-art-7ccfa57a1b294244b0b29955bfc8d2ba2025-02-03T05:52:08ZengWileyThe Scientific World Journal2356-61401537-744X2014-01-01201410.1155/2014/914907914907Modeling of Information Diffusion in Twitter-Like Social Networks under Information OverloadPei Li0Wei Li1Hui Wang2Xin Zhang3College of Information Systems and Management, National University of Defense Technology, Changsha 410073, ChinaCollege of Information Systems and Management, National University of Defense Technology, Changsha 410073, ChinaCollege of Information Systems and Management, National University of Defense Technology, Changsha 410073, ChinaCollege of Information Systems and Management, National University of Defense Technology, Changsha 410073, ChinaDue to the existence of information overload in social networks, it becomes increasingly difficult for users to find useful information according to their interests. This paper takes Twitter-like social networks into account and proposes models to characterize the process of information diffusion under information overload. Users are classified into different types according to their in-degrees and out-degrees, and user behaviors are generalized into two categories: generating and forwarding. View scope is introduced to model the user information-processing capability under information overload, and the average number of times a message appears in view scopes after it is generated by a given type user is adopted to characterize the information diffusion efficiency, which is calculated theoretically. To verify the accuracy of theoretical analysis results, we conduct simulations and provide the simulation results, which are consistent with the theoretical analysis results perfectly. These results are of importance to understand the diffusion dynamics in social networks, and this analysis framework can be extended to consider more realistic situations.http://dx.doi.org/10.1155/2014/914907
spellingShingle Pei Li
Wei Li
Hui Wang
Xin Zhang
Modeling of Information Diffusion in Twitter-Like Social Networks under Information Overload
The Scientific World Journal
title Modeling of Information Diffusion in Twitter-Like Social Networks under Information Overload
title_full Modeling of Information Diffusion in Twitter-Like Social Networks under Information Overload
title_fullStr Modeling of Information Diffusion in Twitter-Like Social Networks under Information Overload
title_full_unstemmed Modeling of Information Diffusion in Twitter-Like Social Networks under Information Overload
title_short Modeling of Information Diffusion in Twitter-Like Social Networks under Information Overload
title_sort modeling of information diffusion in twitter like social networks under information overload
url http://dx.doi.org/10.1155/2014/914907
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AT huiwang modelingofinformationdiffusionintwitterlikesocialnetworksunderinformationoverload
AT xinzhang modelingofinformationdiffusionintwitterlikesocialnetworksunderinformationoverload