THE EXTENT TO WHICH DOWNSTREAM BUYERS ARE ABLE TO FULFIL FLOWER FARMERS NEEDS IN DALAT
This study seeks to examine the gap between what farmers want and what they actually receive from their downstream buyers in Dalat – Vietnam. The sample consisted of 206 chrysanthemum and rose farmers in Dalat and reports on their exchange transactions with their most preferred and second most prefe...
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| Format: | Article |
| Language: | English |
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Dalat University
2016-09-01
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| Series: | Tạp chí Khoa học Đại học Đà Lạt |
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| Online Access: | http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/79 |
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| _version_ | 1832574301909286912 |
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| author | Lê Như Bích Nguyễn Thị Tươi Peter J Batt |
| author_facet | Lê Như Bích Nguyễn Thị Tươi Peter J Batt |
| author_sort | Lê Như Bích |
| collection | DOAJ |
| description | This study seeks to examine the gap between what farmers want and what they actually receive from their downstream buyers in Dalat – Vietnam. The sample consisted of 206 chrysanthemum and rose farmers in Dalat and reports on their exchange transactions with their most preferred and second most preferred buyer. Both social and economic criteria are identified as influencing the farmers’ choice of downstream buyer, reinforcing the importance of relational marketing in the transitional economies as a means of risk mitigation. |
| format | Article |
| id | doaj-art-7c951582aa754fc58cd8c9b1449c29a8 |
| institution | Kabale University |
| issn | 0866-787X 0866-787X |
| language | English |
| publishDate | 2016-09-01 |
| publisher | Dalat University |
| record_format | Article |
| series | Tạp chí Khoa học Đại học Đà Lạt |
| spelling | doaj-art-7c951582aa754fc58cd8c9b1449c29a82025-02-02T00:10:02ZengDalat UniversityTạp chí Khoa học Đại học Đà Lạt0866-787X0866-787X2016-09-016334535510.37569/DalatUniversity.6.3.79(2016)35THE EXTENT TO WHICH DOWNSTREAM BUYERS ARE ABLE TO FULFIL FLOWER FARMERS NEEDS IN DALATLê Như Bích0Nguyễn Thị Tươi1Peter J Batt2The Faculty of Agriculture and Forestry, Dalat UniversityThe Faculty of Agriculture and Forestry, Dalat UniversityCurtin Business School, Curtin UniversityThis study seeks to examine the gap between what farmers want and what they actually receive from their downstream buyers in Dalat – Vietnam. The sample consisted of 206 chrysanthemum and rose farmers in Dalat and reports on their exchange transactions with their most preferred and second most preferred buyer. Both social and economic criteria are identified as influencing the farmers’ choice of downstream buyer, reinforcing the importance of relational marketing in the transitional economies as a means of risk mitigation.http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/79abilityactivitycriteriagap analysispreferred buyervalue |
| spellingShingle | Lê Như Bích Nguyễn Thị Tươi Peter J Batt THE EXTENT TO WHICH DOWNSTREAM BUYERS ARE ABLE TO FULFIL FLOWER FARMERS NEEDS IN DALAT Tạp chí Khoa học Đại học Đà Lạt ability activity criteria gap analysis preferred buyer value |
| title | THE EXTENT TO WHICH DOWNSTREAM BUYERS ARE ABLE TO FULFIL FLOWER FARMERS NEEDS IN DALAT |
| title_full | THE EXTENT TO WHICH DOWNSTREAM BUYERS ARE ABLE TO FULFIL FLOWER FARMERS NEEDS IN DALAT |
| title_fullStr | THE EXTENT TO WHICH DOWNSTREAM BUYERS ARE ABLE TO FULFIL FLOWER FARMERS NEEDS IN DALAT |
| title_full_unstemmed | THE EXTENT TO WHICH DOWNSTREAM BUYERS ARE ABLE TO FULFIL FLOWER FARMERS NEEDS IN DALAT |
| title_short | THE EXTENT TO WHICH DOWNSTREAM BUYERS ARE ABLE TO FULFIL FLOWER FARMERS NEEDS IN DALAT |
| title_sort | extent to which downstream buyers are able to fulfil flower farmers needs in dalat |
| topic | ability activity criteria gap analysis preferred buyer value |
| url | http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/79 |
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