Pressing Play on Politics: Quantitative Description of YouTube

We present a large-scale quantitative analysis of anglophone politics channels on YouTube, with three distinct units of analysis: channels, comments, and videos. We demonstrate that although channels have been entering the YouTube system at a roughly constant rate since 2008, there is serious inequ...

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Bibliographic Details
Main Authors: Kevin Munger, Matt Hindman, Omer Yalcin, Joseph Phillips, James Bisbee
Format: Article
Language:English
Published: HOPE 2025-03-01
Series:Journal of Quantitative Description: Digital Media
Subjects:
Online Access:https://journalqd.org/article/view/8674
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Summary:We present a large-scale quantitative analysis of anglophone politics channels on YouTube, with three distinct units of analysis: channels, comments, and videos. We demonstrate that although channels have been entering the YouTube system at a roughly constant rate since 2008, there is serious inequality in the attention received by different channels and videos. Furthermore, prolific commenters are responsible for an astonishing amount of activity: 50% of total comments are written by just over 2% of all commenters. The toxicity for which YouTube comments are famous tends to be more pronounced among these super-users than among infrequent commenters. Our findings have important implications for the way in which YouTube viewers interpret what they see as representative of public opinion.
ISSN:2673-8813