INNOVATION ACTIVITIES OF FOOD INDUSTRY ENTERPRISES
At present, the food market in Poland is characterised with significant intensity of competition, caused by high saturation of consumers’ needs. In response to market requirements, producers offer innovative product lines and diversified marketing activities. The article discusses the main trends re...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2014-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
| Online Access: | https://pefim.sggw.edu.pl/article/view/1258 |
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