Media Image of Artificial Intelligence in Telegram News Channels: Sentiment Analysis and Discourse Interpretation

The authors analyzed the discourse strategies and topics involved in the media image of artificial intelligence in Telegram news channels (RIA Novosti, Mash, Live broadcast • News, Topor Live). A quantitative and qualitative sentiment analysis of Telegram posts made it possible to interpret the resu...

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Main Authors: Oksana V. Goncharova, Anna V. Lipatova, Galina V. Napreenko
Format: Article
Language:English
Published: Kemerovo State University 2025-04-01
Series:Виртуальная коммуникация и социальные сети
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author Oksana V. Goncharova
Anna V. Lipatova
Galina V. Napreenko
author_facet Oksana V. Goncharova
Anna V. Lipatova
Galina V. Napreenko
author_sort Oksana V. Goncharova
collection DOAJ
description The authors analyzed the discourse strategies and topics involved in the media image of artificial intelligence in Telegram news channels (RIA Novosti, Mash, Live broadcast • News, Topor Live). A quantitative and qualitative sentiment analysis of Telegram posts made it possible to interpret the results from a discursive perspective, taking into account the socio-political and cultural context, as well as to analyze the impact of these representations on public perception and discussions about technological progress. The data were samples using a GitHub parser and manually verified. The discourse interpretation and sentiment analysis involved ranking sentences into thematic blocks that constructed the image of artificial intelligence. The linguistic analysis of news contexts demonstrated mostly positive and neutral modality. The key linguistic means included verbs of creative, intellectual, and service actions. Verbs of destruction and emotional-evaluative vocabulary were responsible for the negative sentiment. The texts revealed a strong metaphorization of artificial intelligence as help. Artificial intelligence was represented as a technology that can benefit humans, but is potentially dangerous and requires strict control. The assessment method remains debatable for multitopic texts, as well as the relationship between sentiment analysis and manual analysis of the discursive representation of a media image.
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series Виртуальная коммуникация и социальные сети
spelling doaj-art-7b042bc8efa84b83a1541ad581d8ec002025-08-20T02:11:33ZengKemerovo State UniversityВиртуальная коммуникация и социальные сети2782-47992782-48022025-04-0141435210.21603/2782-4799-2025-4-1-43-52Media Image of Artificial Intelligence in Telegram News Channels: Sentiment Analysis and Discourse InterpretationOksana V. Goncharova0https://orcid.org/0000-0003-1044-6244Anna V. Lipatova1https://orcid.org/0000-0002-3466-2534Galina V. Napreenko2https://orcid.org/0000-0002-4404-0560Peoples’ Friendship University of RussiaKazan (Volga Region) Federal UniversityKemerovo State UniversityThe authors analyzed the discourse strategies and topics involved in the media image of artificial intelligence in Telegram news channels (RIA Novosti, Mash, Live broadcast • News, Topor Live). A quantitative and qualitative sentiment analysis of Telegram posts made it possible to interpret the results from a discursive perspective, taking into account the socio-political and cultural context, as well as to analyze the impact of these representations on public perception and discussions about technological progress. The data were samples using a GitHub parser and manually verified. The discourse interpretation and sentiment analysis involved ranking sentences into thematic blocks that constructed the image of artificial intelligence. The linguistic analysis of news contexts demonstrated mostly positive and neutral modality. The key linguistic means included verbs of creative, intellectual, and service actions. Verbs of destruction and emotional-evaluative vocabulary were responsible for the negative sentiment. The texts revealed a strong metaphorization of artificial intelligence as help. Artificial intelligence was represented as a technology that can benefit humans, but is potentially dangerous and requires strict control. The assessment method remains debatable for multitopic texts, as well as the relationship between sentiment analysis and manual analysis of the discursive representation of a media image.artificial intelligencemedia imagesentiment analysisthematic representationdiscursive implementation
spellingShingle Oksana V. Goncharova
Anna V. Lipatova
Galina V. Napreenko
Media Image of Artificial Intelligence in Telegram News Channels: Sentiment Analysis and Discourse Interpretation
Виртуальная коммуникация и социальные сети
artificial intelligence
media image
sentiment analysis
thematic representation
discursive implementation
title Media Image of Artificial Intelligence in Telegram News Channels: Sentiment Analysis and Discourse Interpretation
title_full Media Image of Artificial Intelligence in Telegram News Channels: Sentiment Analysis and Discourse Interpretation
title_fullStr Media Image of Artificial Intelligence in Telegram News Channels: Sentiment Analysis and Discourse Interpretation
title_full_unstemmed Media Image of Artificial Intelligence in Telegram News Channels: Sentiment Analysis and Discourse Interpretation
title_short Media Image of Artificial Intelligence in Telegram News Channels: Sentiment Analysis and Discourse Interpretation
title_sort media image of artificial intelligence in telegram news channels sentiment analysis and discourse interpretation
topic artificial intelligence
media image
sentiment analysis
thematic representation
discursive implementation
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AT annavlipatova mediaimageofartificialintelligenceintelegramnewschannelssentimentanalysisanddiscourseinterpretation
AT galinavnapreenko mediaimageofartificialintelligenceintelegramnewschannelssentimentanalysisanddiscourseinterpretation