Television advertising to young children
Children are becoming increasingly important as a focus for marketing strategies as a result of not only their increased purchasing power, but also because of the influence they exert on parental purchasing decisions. Currently, little is known about how children view television advertising message...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1834 |
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