Destination image on the DMO's platforms: official website and social media
Tourists usually configure and develop ideas about possible destinations based on information previously gathered from both social media and the official web of the destination management organization (DMO). In spite of the relevance of said information sources, there have not been many studies...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2017-07-01
|
| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/969/pdf_57 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832570215082229760 |
|---|---|
| author | Sebastian Molinillo Francisco Liébana-Cabanillas Rafael Anaya-Sánchez |
| author_facet | Sebastian Molinillo Francisco Liébana-Cabanillas Rafael Anaya-Sánchez |
| author_sort | Sebastian Molinillo |
| collection | DOAJ |
| description | Tourists usually configure and develop ideas about possible destinations
based on information previously gathered from both social media and the
official web of the destination management organization (DMO). In spite
of the relevance of said information sources, there have not been many
studies evaluating how these different sources influence the destination
image. This research proposes a model intended to explain the image
creation process of a destination taking into account both the DMO’s
online platforms and the perceived psychological distance. The proposed
model is tested with an empirical study including a questionnaire which
collects data from 264 participants. The validity of the model is reviewed
through PLS analysis. Results show that the psychological distance does not
influence the overall destination image. In addition, the overall destination
image can be estimated to a larger extent when tourists approach social
media as their main source of information. Implications and conclusions
are discussed. |
| format | Article |
| id | doaj-art-7a67a974a88248e7825c7029ddbaf44a |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2017-07-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-7a67a974a88248e7825c7029ddbaf44a2025-02-02T16:20:49ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662017-07-0113351410.18089/tms.2017.13301Destination image on the DMO's platforms: official website and social mediaSebastian Molinillo0Francisco Liébana-Cabanillas1Rafael Anaya-Sánchez2University of Malaga, Faculty of Economics and Business, Department of Business Management, Campus El Ejido, 29013 Malaga (Spain)University of Granada, Department of Marketing and Market Research, 18011 Granada (Spain)University of Malaga, Faculty of Economics and Business, Department of Business Management, Campus El Ejido, 29013 Malaga (Spain)Tourists usually configure and develop ideas about possible destinations based on information previously gathered from both social media and the official web of the destination management organization (DMO). In spite of the relevance of said information sources, there have not been many studies evaluating how these different sources influence the destination image. This research proposes a model intended to explain the image creation process of a destination taking into account both the DMO’s online platforms and the perceived psychological distance. The proposed model is tested with an empirical study including a questionnaire which collects data from 264 participants. The validity of the model is reviewed through PLS analysis. Results show that the psychological distance does not influence the overall destination image. In addition, the overall destination image can be estimated to a larger extent when tourists approach social media as their main source of information. Implications and conclusions are discussed.https://tmstudies.net/index.php/ectms/article/view/969/pdf_57destination imagepsychological distancetourism websitesocial mediadmo |
| spellingShingle | Sebastian Molinillo Francisco Liébana-Cabanillas Rafael Anaya-Sánchez Destination image on the DMO's platforms: official website and social media Tourism & Management Studies destination image psychological distance tourism website social media dmo |
| title | Destination image on the DMO's platforms: official website and social media |
| title_full | Destination image on the DMO's platforms: official website and social media |
| title_fullStr | Destination image on the DMO's platforms: official website and social media |
| title_full_unstemmed | Destination image on the DMO's platforms: official website and social media |
| title_short | Destination image on the DMO's platforms: official website and social media |
| title_sort | destination image on the dmo s platforms official website and social media |
| topic | destination image psychological distance tourism website social media dmo |
| url | https://tmstudies.net/index.php/ectms/article/view/969/pdf_57 |
| work_keys_str_mv | AT sebastianmolinillo destinationimageonthedmosplatformsofficialwebsiteandsocialmedia AT franciscoliebanacabanillas destinationimageonthedmosplatformsofficialwebsiteandsocialmedia AT rafaelanayasanchez destinationimageonthedmosplatformsofficialwebsiteandsocialmedia |