Effets de l’usage d’une application mobile sur l’exploration touristique du centre historique d’Albi
Our survey aims at observing how mobile technologies change the way visitors explore a touristic area. It focuses mainly on the way tourists use a dedicated mobile application during their trip and follow or not its guidelines. To investigate the use of such a mobile device, we conducted a survey wh...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Netcom Association
2017-12-01
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| Series: | Netcom |
| Subjects: | |
| Online Access: | https://journals.openedition.org/netcom/2805 |
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| Summary: | Our survey aims at observing how mobile technologies change the way visitors explore a touristic area. It focuses mainly on the way tourists use a dedicated mobile application during their trip and follow or not its guidelines. To investigate the use of such a mobile device, we conducted a survey whose methodology consisted in generating digital traces (GPS coordinates, browsing history) and collecting users’ feedback (semi-directed interviews). We observed 2 different visitors groups: 8 couples using a paper booklet (comprised of a tourist information leaflet and a city map), and 8 couples with the same equipment plus a smartphone application. Comparing these 2 distinct groups enables us to assess the effects of using a mobile application on the course of the visit. We will see that using this digital device alter in many ways tourists’ pace, direction and information processing. |
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| ISSN: | 0987-6014 2431-210X |