Interactivity gratifications
The study explored how the interactive attributes of new media technologies influence the gratification-seeking behaviour of millennials. Using a mixed methods approach, it employed a survey and focus group interviews to collect data from university students. From a population of 2 400 university s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Johannesburg
2022-10-01
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| Series: | Communicare |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jcsa/article/view/1514 |
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