SEGMENTATION OF THE TOURISM MARKET USING THE IMPACT OF TOURISM ON QUALITY OF LIFE
Quality of life (QOL) has become a central issue of concern in peoples’ lives and the research on this topic has largely increased in the past decades. However, some studies on QOL only adopted objective indicators and QOL research is still very scarce in some fields of study such as tourism....
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2011-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/337/558 |
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| author | MARIA JOÃO CARNEIRO CELESTE EUSÉBIO |
| author_facet | MARIA JOÃO CARNEIRO CELESTE EUSÉBIO |
| author_sort | MARIA JOÃO CARNEIRO |
| collection | DOAJ |
| description | Quality of life (QOL) has become a central issue of
concern in peoples’ lives and the research on this
topic has largely increased in the past decades.
However, some studies on QOL only adopted
objective indicators and QOL research is still very
scarce in some fields of study such as tourism.
Additionally, in tourism, the majority of the studies
on QOL focus on assessing the QOL of residents
of destinations and neglect segmentation based on
QOL as a tool for market segmentation.
The aim of this study is to overcome some
previously referred to limitations and, specifically: (i)
to measure visitors’ perceptions of tourism impact
on their QOL by adopting subjective indicators; and
(ii) to segment visitors based on perceptions of
tourism impact on their QOL.
Study results reveal that tourism is likely to have a
more positive impact on the psychological and
social domains of QOL and that QOL is a good
basis for segmenting the tourism market. Visitors
perceiving more positive tourism impacts in their
QOL differ from others on several features such as
motivations to travel, travel group, interaction with
local residents and satisfaction with the trip. |
| format | Article |
| id | doaj-art-78e8236d2d3f4b9da2def5269105c683 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2011-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-78e8236d2d3f4b9da2def5269105c6832025-02-02T01:06:17ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662011-01-01791100SEGMENTATION OF THE TOURISM MARKET USING THE IMPACT OF TOURISM ON QUALITY OF LIFEMARIA JOÃO CARNEIRO0CELESTE EUSÉBIO1University of AveiroUniversity of AveiroQuality of life (QOL) has become a central issue of concern in peoples’ lives and the research on this topic has largely increased in the past decades. However, some studies on QOL only adopted objective indicators and QOL research is still very scarce in some fields of study such as tourism. Additionally, in tourism, the majority of the studies on QOL focus on assessing the QOL of residents of destinations and neglect segmentation based on QOL as a tool for market segmentation. The aim of this study is to overcome some previously referred to limitations and, specifically: (i) to measure visitors’ perceptions of tourism impact on their QOL by adopting subjective indicators; and (ii) to segment visitors based on perceptions of tourism impact on their QOL. Study results reveal that tourism is likely to have a more positive impact on the psychological and social domains of QOL and that QOL is a good basis for segmenting the tourism market. Visitors perceiving more positive tourism impacts in their QOL differ from others on several features such as motivations to travel, travel group, interaction with local residents and satisfaction with the trip.https://tmstudies.net/index.php/ectms/article/view/337/558quality of life (qol)tourismimpactsegmentationwhoqol |
| spellingShingle | MARIA JOÃO CARNEIRO CELESTE EUSÉBIO SEGMENTATION OF THE TOURISM MARKET USING THE IMPACT OF TOURISM ON QUALITY OF LIFE Tourism & Management Studies quality of life (qol) tourism impact segmentation whoqol |
| title | SEGMENTATION OF THE TOURISM MARKET USING THE IMPACT OF TOURISM ON QUALITY OF LIFE |
| title_full | SEGMENTATION OF THE TOURISM MARKET USING THE IMPACT OF TOURISM ON QUALITY OF LIFE |
| title_fullStr | SEGMENTATION OF THE TOURISM MARKET USING THE IMPACT OF TOURISM ON QUALITY OF LIFE |
| title_full_unstemmed | SEGMENTATION OF THE TOURISM MARKET USING THE IMPACT OF TOURISM ON QUALITY OF LIFE |
| title_short | SEGMENTATION OF THE TOURISM MARKET USING THE IMPACT OF TOURISM ON QUALITY OF LIFE |
| title_sort | segmentation of the tourism market using the impact of tourism on quality of life |
| topic | quality of life (qol) tourism impact segmentation whoqol |
| url | https://tmstudies.net/index.php/ectms/article/view/337/558 |
| work_keys_str_mv | AT mariajoaocarneiro segmentationofthetourismmarketusingtheimpactoftourismonqualityoflife AT celesteeusebio segmentationofthetourismmarketusingtheimpactoftourismonqualityoflife |