EMERGING TECHNOLOGIES IN PUBLIC HEALTH CAMPAIGNS: ARTIFICIAL INTELLIGENCE AND BIG DATA

This research explores the integration of Artificial Intelligence (AI) and Big Data into public health campaigns, envisioning a future where precision, personalization, and proactive interventions redefine healthcare. Analyzing the transformative potential and challenges, the study examines AI’s rol...

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Main Authors: Yvonne Oshevwe Okoro, Oluwatoyin Ayo-Farai, Chinedu Paschal Maduka, Chiamaka Chinaemelum Okongwu, Olamide Tolulope Sodamade
Format: Article
Language:English
Published: Zibeline International 2024-01-01
Series:Acta Informatica Malaysia
Subjects:
Online Access:https://actainformaticamalaysia.com/archives/AIM/1aim2024/1aim2024-05-10.pdf
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author Yvonne Oshevwe Okoro
Oluwatoyin Ayo-Farai
Chinedu Paschal Maduka
Chiamaka Chinaemelum Okongwu
Olamide Tolulope Sodamade
author_facet Yvonne Oshevwe Okoro
Oluwatoyin Ayo-Farai
Chinedu Paschal Maduka
Chiamaka Chinaemelum Okongwu
Olamide Tolulope Sodamade
author_sort Yvonne Oshevwe Okoro
collection DOAJ
description This research explores the integration of Artificial Intelligence (AI) and Big Data into public health campaigns, envisioning a future where precision, personalization, and proactive interventions redefine healthcare. Analyzing the transformative potential and challenges, the study examines AI’s role in disease surveillance, diagnostics, and predictive modeling, alongside Big Data’s contributions to personalized interventions and comprehensive health understanding. Ethical considerations, the digital divide, and regulatory frameworks are central challenges, necessitating a delicate balance between innovation and responsibility. The conclusion foresees a healthcare landscape where AI and Big Data enhance the effectiveness of public health campaigns, promising a future characterized by equitable, data-driven, and resilient approaches to address emerging health challenges.
format Article
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institution Kabale University
issn 2521-0874
2521-0505
language English
publishDate 2024-01-01
publisher Zibeline International
record_format Article
series Acta Informatica Malaysia
spelling doaj-art-78c45067d01046049d1c67f5eae698ad2025-02-05T06:54:59ZengZibeline InternationalActa Informatica Malaysia2521-08742521-05052024-01-0181051010.26480/aim.01.2024.05.10EMERGING TECHNOLOGIES IN PUBLIC HEALTH CAMPAIGNS: ARTIFICIAL INTELLIGENCE AND BIG DATAYvonne Oshevwe Okoro0Oluwatoyin Ayo-Farai1Chinedu Paschal Maduka2Chiamaka Chinaemelum Okongwu3Olamide Tolulope Sodamade4Texas Tech University, USAJiann-Ping Hsu College of Public Health, Georgia Southern UniversityInstitute of Human Virology, NigeriaDepartment Of Community Health and Primary Health Care, University of LagosAfrica Voices HQ, NigeriaThis research explores the integration of Artificial Intelligence (AI) and Big Data into public health campaigns, envisioning a future where precision, personalization, and proactive interventions redefine healthcare. Analyzing the transformative potential and challenges, the study examines AI’s role in disease surveillance, diagnostics, and predictive modeling, alongside Big Data’s contributions to personalized interventions and comprehensive health understanding. Ethical considerations, the digital divide, and regulatory frameworks are central challenges, necessitating a delicate balance between innovation and responsibility. The conclusion foresees a healthcare landscape where AI and Big Data enhance the effectiveness of public health campaigns, promising a future characterized by equitable, data-driven, and resilient approaches to address emerging health challenges.https://actainformaticamalaysia.com/archives/AIM/1aim2024/1aim2024-05-10.pdfartificial intelligencebig datapublic healthprecision healthethical considerations
spellingShingle Yvonne Oshevwe Okoro
Oluwatoyin Ayo-Farai
Chinedu Paschal Maduka
Chiamaka Chinaemelum Okongwu
Olamide Tolulope Sodamade
EMERGING TECHNOLOGIES IN PUBLIC HEALTH CAMPAIGNS: ARTIFICIAL INTELLIGENCE AND BIG DATA
Acta Informatica Malaysia
artificial intelligence
big data
public health
precision health
ethical considerations
title EMERGING TECHNOLOGIES IN PUBLIC HEALTH CAMPAIGNS: ARTIFICIAL INTELLIGENCE AND BIG DATA
title_full EMERGING TECHNOLOGIES IN PUBLIC HEALTH CAMPAIGNS: ARTIFICIAL INTELLIGENCE AND BIG DATA
title_fullStr EMERGING TECHNOLOGIES IN PUBLIC HEALTH CAMPAIGNS: ARTIFICIAL INTELLIGENCE AND BIG DATA
title_full_unstemmed EMERGING TECHNOLOGIES IN PUBLIC HEALTH CAMPAIGNS: ARTIFICIAL INTELLIGENCE AND BIG DATA
title_short EMERGING TECHNOLOGIES IN PUBLIC HEALTH CAMPAIGNS: ARTIFICIAL INTELLIGENCE AND BIG DATA
title_sort emerging technologies in public health campaigns artificial intelligence and big data
topic artificial intelligence
big data
public health
precision health
ethical considerations
url https://actainformaticamalaysia.com/archives/AIM/1aim2024/1aim2024-05-10.pdf
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AT chinedupaschalmaduka emergingtechnologiesinpublichealthcampaignsartificialintelligenceandbigdata
AT chiamakachinaemelumokongwu emergingtechnologiesinpublichealthcampaignsartificialintelligenceandbigdata
AT olamidetolulopesodamade emergingtechnologiesinpublichealthcampaignsartificialintelligenceandbigdata