BUSINESS-TO-BUSINESS ADAPTATION – CUSTOMER PERSPECTIVE
Adaptation is an essential process of business-to-business relationships. It is through the adaptation that relationship develops. The research presented in this paper shows that even in the specific conditions of the construction industry, adaptations occur not only on the supply side, but also on...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2013-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.edu.pl/article/view/1310 |
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| _version_ | 1832543997278552064 |
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| author | Grzegorz Leszczyński |
| author_facet | Grzegorz Leszczyński |
| author_sort | Grzegorz Leszczyński |
| collection | DOAJ |
| description | Adaptation is an essential process of business-to-business relationships. It is through the adaptation that relationship develops. The research presented in this paper shows that even in the specific conditions of the construction industry, adaptations occur not only on the supply side, but also on the customers. The scope of adaptation is different in the highlighted clusters of companies. Adaptations are low at companies that have the largest number of employees what lets them use their market position. On the other hand, one third of smaller businesses adapt to their key suppliers, mainly in the financial and logistical dimension. |
| format | Article |
| id | doaj-art-78840e7e030d44dd934bb1db74138828 |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2013-12-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-78840e7e030d44dd934bb1db741388282025-02-03T11:10:54ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402013-12-0110(59)BUSINESS-TO-BUSINESS ADAPTATION – CUSTOMER PERSPECTIVEGrzegorz Leszczyński0Uniwersytet Ekonomiczny w Poznaniu, Centrum B2B, Katedra Strategii MarketingowychAdaptation is an essential process of business-to-business relationships. It is through the adaptation that relationship develops. The research presented in this paper shows that even in the specific conditions of the construction industry, adaptations occur not only on the supply side, but also on the customers. The scope of adaptation is different in the highlighted clusters of companies. Adaptations are low at companies that have the largest number of employees what lets them use their market position. On the other hand, one third of smaller businesses adapt to their key suppliers, mainly in the financial and logistical dimension.https://pefim.sggw.edu.pl/article/view/1310business-to-businessrelationshipadaptationalignmentbuyercustomer |
| spellingShingle | Grzegorz Leszczyński BUSINESS-TO-BUSINESS ADAPTATION – CUSTOMER PERSPECTIVE Polityki Europejskie, Finanse i Marketing business-to-business relationship adaptation alignment buyer customer |
| title | BUSINESS-TO-BUSINESS ADAPTATION – CUSTOMER PERSPECTIVE |
| title_full | BUSINESS-TO-BUSINESS ADAPTATION – CUSTOMER PERSPECTIVE |
| title_fullStr | BUSINESS-TO-BUSINESS ADAPTATION – CUSTOMER PERSPECTIVE |
| title_full_unstemmed | BUSINESS-TO-BUSINESS ADAPTATION – CUSTOMER PERSPECTIVE |
| title_short | BUSINESS-TO-BUSINESS ADAPTATION – CUSTOMER PERSPECTIVE |
| title_sort | business to business adaptation customer perspective |
| topic | business-to-business relationship adaptation alignment buyer customer |
| url | https://pefim.sggw.edu.pl/article/view/1310 |
| work_keys_str_mv | AT grzegorzleszczynski businesstobusinessadaptationcustomerperspective |