Digital marketing and sales technologies: big data and synergy effect
Currently, many Russian companies successfully solve the problem of attracting a significant number of customer requirements and requests for sales and service. As a result, there is a problem of matching the company’s capabilities to meet the declared services and their level, reserving excess capa...
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| Format: | Article |
| Language: | English |
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Publishing House of the State University of Management
2019-09-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/1648 |
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| _version_ | 1832541830125715456 |
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| author | V. Ya. Konks E. V. Krasnov E. V. Sumarokova |
| author_facet | V. Ya. Konks E. V. Krasnov E. V. Sumarokova |
| author_sort | V. Ya. Konks |
| collection | DOAJ |
| description | Currently, many Russian companies successfully solve the problem of attracting a significant number of customer requirements and requests for sales and service. As a result, there is a problem of matching the company’s capabilities to meet the declared services and their level, reserving excess capacity and resources of the company, which leads to a decrease in profits. The article is based on the queuing theory and considers the application of new ways to measure, achieve and maintain the efficiency of the business, leading to an increase in its elasticity and maneuverability, as the efficiency of the business is measured by comparing the collected data, existing indicators, balance sheets or key performance indicators. |
| format | Article |
| id | doaj-art-77e33b3875ed4de9a7b8e8a2d63cdd90 |
| institution | Kabale University |
| issn | 1816-4277 2686-8415 |
| language | English |
| publishDate | 2019-09-01 |
| publisher | Publishing House of the State University of Management |
| record_format | Article |
| series | Вестник университета |
| spelling | doaj-art-77e33b3875ed4de9a7b8e8a2d63cdd902025-02-04T08:28:00ZengPublishing House of the State University of ManagementВестник университета1816-42772686-84152019-09-0108465410.26425/1816-4277-2019-8-46-541454Digital marketing and sales technologies: big data and synergy effectV. Ya. Konks0E. V. Krasnov1E. V. Sumarokova2State University of ManagamentState University of ManagamentState University of ManagamentCurrently, many Russian companies successfully solve the problem of attracting a significant number of customer requirements and requests for sales and service. As a result, there is a problem of matching the company’s capabilities to meet the declared services and their level, reserving excess capacity and resources of the company, which leads to a decrease in profits. The article is based on the queuing theory and considers the application of new ways to measure, achieve and maintain the efficiency of the business, leading to an increase in its elasticity and maneuverability, as the efficiency of the business is measured by comparing the collected data, existing indicators, balance sheets or key performance indicators.https://vestnik.guu.ru/jour/article/view/1648optimization of business processesqueue theoryqueuing systemdigital technologies |
| spellingShingle | V. Ya. Konks E. V. Krasnov E. V. Sumarokova Digital marketing and sales technologies: big data and synergy effect Вестник университета optimization of business processes queue theory queuing system digital technologies |
| title | Digital marketing and sales technologies: big data and synergy effect |
| title_full | Digital marketing and sales technologies: big data and synergy effect |
| title_fullStr | Digital marketing and sales technologies: big data and synergy effect |
| title_full_unstemmed | Digital marketing and sales technologies: big data and synergy effect |
| title_short | Digital marketing and sales technologies: big data and synergy effect |
| title_sort | digital marketing and sales technologies big data and synergy effect |
| topic | optimization of business processes queue theory queuing system digital technologies |
| url | https://vestnik.guu.ru/jour/article/view/1648 |
| work_keys_str_mv | AT vyakonks digitalmarketingandsalestechnologiesbigdataandsynergyeffect AT evkrasnov digitalmarketingandsalestechnologiesbigdataandsynergyeffect AT evsumarokova digitalmarketingandsalestechnologiesbigdataandsynergyeffect |