Investigating Measures to Revive Urban and Rural Tourism in The Post-Corona Era

The coronavirus pandemic has brought many challenges to countries around the world, and the tourism industry has not been left out. To address these challenges in the tourism industry, recovery and adaptation measures are a topic that requires more attention. The aim of the present study is to exami...

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Main Author: Jamaleddin Honarvar
Format: Article
Language:fas
Published: Kharazmi University 2025-06-01
Series:تحقیقات کاربردی علوم جغرافیایی
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Online Access:http://jgs.khu.ac.ir/article-1-4154-en.pdf
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author Jamaleddin Honarvar
author_facet Jamaleddin Honarvar
author_sort Jamaleddin Honarvar
collection DOAJ
description The coronavirus pandemic has brought many challenges to countries around the world, and the tourism industry has not been left out. To address these challenges in the tourism industry, recovery and adaptation measures are a topic that requires more attention. The aim of the present study is to examine the measures to revive and recover urban and rural tourism in the post-corona era. The present study is applied in terms of its purpose and its method is mixed (qualitative and quantitative). The data and information collection tool is exploratory and in-depth interviews. The statistical population of the study is experts and specialists in the field of tourism, who conducted 50 in-depth interviews using non-probability sampling and purposefully. The qualitative method of grand theory, Strauss and Corbin method, was used to analyze the information. According to the experts, 32 concepts were identified for the revival and recovery of urban and rural tourism in the post-corona era; of these 32 indicators, 6 indicators were related to rural tourism, 6 measures to urban tourism, and 20 indicators to tourism of both urban and rural destinations. The effect of 2 indicators was also described as insignificant. The results showed that; compensation for tourism losses, prevention and control of the coronavirus pandemic, smart tourism, tax exemption and subsidy, revival of the tourism market, construction of quality tourism places, safety of accommodation and hospitality, improvement of health facilities, ensuring the safety of international tourism, restoring the trust of travelers, providing clear information to travelers, strengthening cooperation within and between countries, are the most important measures for the revival and recovery of urban and rural tourism. The results of this research can also be used to revive and recover urban and rural tourism in the post-corona era in other parts of the country.
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spelling doaj-art-776ada75e6724e428ac892cf9e4b2ec22025-01-31T17:34:09ZfasKharazmi Universityتحقیقات کاربردی علوم جغرافیایی2228-77362588-51382025-06-012577446465Investigating Measures to Revive Urban and Rural Tourism in The Post-Corona Era01Jamaleddin Honarvar2 Master of Urban Design, Department of Urban Planning, Faculty of Architecture and Urban Planning, Tabriz University of Islamic Arts, Tabriz, Iran. Master of Urban Planning, Department of Urban Planning, Faculty of Architecture and Urban Planning, Shahid Beheshti University, Tehran, Iran. PhD student in Architecture, Department of Architecture, Faculty of Art and Architecture, Islamic Azad University, Hamedan branch, Hamedan, Iran. The coronavirus pandemic has brought many challenges to countries around the world, and the tourism industry has not been left out. To address these challenges in the tourism industry, recovery and adaptation measures are a topic that requires more attention. The aim of the present study is to examine the measures to revive and recover urban and rural tourism in the post-corona era. The present study is applied in terms of its purpose and its method is mixed (qualitative and quantitative). The data and information collection tool is exploratory and in-depth interviews. The statistical population of the study is experts and specialists in the field of tourism, who conducted 50 in-depth interviews using non-probability sampling and purposefully. The qualitative method of grand theory, Strauss and Corbin method, was used to analyze the information. According to the experts, 32 concepts were identified for the revival and recovery of urban and rural tourism in the post-corona era; of these 32 indicators, 6 indicators were related to rural tourism, 6 measures to urban tourism, and 20 indicators to tourism of both urban and rural destinations. The effect of 2 indicators was also described as insignificant. The results showed that; compensation for tourism losses, prevention and control of the coronavirus pandemic, smart tourism, tax exemption and subsidy, revival of the tourism market, construction of quality tourism places, safety of accommodation and hospitality, improvement of health facilities, ensuring the safety of international tourism, restoring the trust of travelers, providing clear information to travelers, strengthening cooperation within and between countries, are the most important measures for the revival and recovery of urban and rural tourism. The results of this research can also be used to revive and recover urban and rural tourism in the post-corona era in other parts of the country.http://jgs.khu.ac.ir/article-1-4154-en.pdfcorona virustourismtourism resuscitation and recoveryurban and rural destinations
spellingShingle Jamaleddin Honarvar
Investigating Measures to Revive Urban and Rural Tourism in The Post-Corona Era
تحقیقات کاربردی علوم جغرافیایی
corona virus
tourism
tourism resuscitation and recovery
urban and rural destinations
title Investigating Measures to Revive Urban and Rural Tourism in The Post-Corona Era
title_full Investigating Measures to Revive Urban and Rural Tourism in The Post-Corona Era
title_fullStr Investigating Measures to Revive Urban and Rural Tourism in The Post-Corona Era
title_full_unstemmed Investigating Measures to Revive Urban and Rural Tourism in The Post-Corona Era
title_short Investigating Measures to Revive Urban and Rural Tourism in The Post-Corona Era
title_sort investigating measures to revive urban and rural tourism in the post corona era
topic corona virus
tourism
tourism resuscitation and recovery
urban and rural destinations
url http://jgs.khu.ac.ir/article-1-4154-en.pdf
work_keys_str_mv AT jamaleddinhonarvar investigatingmeasurestoreviveurbanandruraltourisminthepostcoronaera