The effect of learning and memory on brand equity and it’s implications on financing decisions for pt bsi msme customers in the maqasid syariah perspective

The effect of learning and memory on brand equity and it’s implications on financing decisions for pt bsi msme customers in the maqasid syariah perspective

The study involved 300 MSME customers of PT BSM in North Sumatra, aiming to investigate the impact of learning and memory on financing decisions, with brand equity as a mediating variable. The study also incorporates the Maqasid Shariah perspective. This research adopts a quantitative descriptive ap...

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Bibliographic Details
Main Authors: Sarwoto Sarwoto, Asmuni Asmuni, Isnaini Harahap, Rika Surianto Zalukhu
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2023-12-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Subjects:
learning
memory
financing decision
maqasid sharia
brand equity
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/3357
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