Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina
The main objective of this work is to unveil the senses of identity built around the territory that comprises the Olavar-ria party (Buenos Aires province, Argentina), based on a historical analysis which recovers the discourse of the media as a fundamental agent in the socialization and consolidatio...
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| Format: | Article |
| Language: | Spanish |
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Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador
2020-05-01
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| Series: | Íconos |
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| Online Access: | https://revistas.flacsoandes.edu.ec/iconos/article/view/3944 |
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| author | María Vanesa Giacomasso Griselda Lemiez María Eugenia Conforti |
| author_facet | María Vanesa Giacomasso Griselda Lemiez María Eugenia Conforti |
| author_sort | María Vanesa Giacomasso |
| collection | DOAJ |
| description | The main objective of this work is to unveil the senses of identity built around the territory that comprises the Olavar-ria party (Buenos Aires province, Argentina), based on a historical analysis which recovers the discourse of the media as a fundamental agent in the socialization and consolidation of social imaginaries of the population. To accomplish this task, the graphic coverage of the Special Supplement of the newspaper Tribuna, which was published for the II National Cement Festival in Olavarria (1974), is analyzed. A methodology of discourse analysis was used to identify, in the journalistic narrative, the way in which meanings are represented and constructed in relation to identity and local cultural heritage. The main results of the analysis highlight the symbolic power of storytelling in the media to build, reinforce and reproduce a mining identity brand linked to the cement industry in the Olavarria party, which has become a constituent aspect of the historical and cultural heritage of the city, and has been projected over time and remains alive today. This work is expected to contribute to the discussions about the leading role the graphic press has played in different historical moments and its influence on the local identity. |
| format | Article |
| id | doaj-art-75e5919317d446849db0c9daf09b3caa |
| institution | Kabale University |
| issn | 1390-1249 2224-6983 |
| language | Spanish |
| publishDate | 2020-05-01 |
| publisher | Facultad Latinoamericana de Ciencias Sociales, Sede Ecuador |
| record_format | Article |
| series | Íconos |
| spelling | doaj-art-75e5919317d446849db0c9daf09b3caa2025-02-02T09:12:40ZspaFacultad Latinoamericana de Ciencias Sociales, Sede EcuadorÍconos1390-12492224-69832020-05-01246715917410.17141/iconos.67.2020.3944Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, ArgentinaMaría Vanesa Giacomasso0https://orcid.org/0000-0003-1754-877XGriselda Lemiez 1https://orcid.org/0000-0002-2384-878XMaría Eugenia Conforti2https://orcid.org/0000-0003-4261-0272Universidad Nacional del Centro de la Provincia de Buenos Aires Universidad Nacional del Centro de la Provincia de Buenos Aires Universidad Nacional del Centro de la Provincia de Buenos Aires The main objective of this work is to unveil the senses of identity built around the territory that comprises the Olavar-ria party (Buenos Aires province, Argentina), based on a historical analysis which recovers the discourse of the media as a fundamental agent in the socialization and consolidation of social imaginaries of the population. To accomplish this task, the graphic coverage of the Special Supplement of the newspaper Tribuna, which was published for the II National Cement Festival in Olavarria (1974), is analyzed. A methodology of discourse analysis was used to identify, in the journalistic narrative, the way in which meanings are represented and constructed in relation to identity and local cultural heritage. The main results of the analysis highlight the symbolic power of storytelling in the media to build, reinforce and reproduce a mining identity brand linked to the cement industry in the Olavarria party, which has become a constituent aspect of the historical and cultural heritage of the city, and has been projected over time and remains alive today. This work is expected to contribute to the discussions about the leading role the graphic press has played in different historical moments and its influence on the local identity.https://revistas.flacsoandes.edu.ec/iconos/article/view/3944análisis del discursodiario tribunafiesta del cementoidentidadolavarríapatrimonio cultural |
| spellingShingle | María Vanesa Giacomasso Griselda Lemiez María Eugenia Conforti Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina Íconos análisis del discurso diario tribuna fiesta del cemento identidad olavarría patrimonio cultural |
| title | Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina |
| title_full | Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina |
| title_fullStr | Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina |
| title_full_unstemmed | Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina |
| title_short | Communication, heritage, and identity: The media’s discourse about the national party of cement in Olavarria, Argentina |
| title_sort | communication heritage and identity the media s discourse about the national party of cement in olavarria argentina |
| topic | análisis del discurso diario tribuna fiesta del cemento identidad olavarría patrimonio cultural |
| url | https://revistas.flacsoandes.edu.ec/iconos/article/view/3944 |
| work_keys_str_mv | AT mariavanesagiacomasso communicationheritageandidentitythemediasdiscourseaboutthenationalpartyofcementinolavarriaargentina AT griseldalemiez communicationheritageandidentitythemediasdiscourseaboutthenationalpartyofcementinolavarriaargentina AT mariaeugeniaconforti communicationheritageandidentitythemediasdiscourseaboutthenationalpartyofcementinolavarriaargentina |