Nina Ribeiro: O Ralph Nader brasileiro – A Colonialidade do Ser de um ativista do movimento consumerista no Brasil
This study analyzes the behavior of Nina Ribeiro mirroring Ralph Nader, based on the decolonial perspective and focusing on the theory of coloniality of being. The research explores how such behavior influenced the Brazilian consumer movement. Historical research was conducted to compare the main m...
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Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo
2022-08-01
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| Series: | RAE: Revista de Administração de Empresas |
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| Online Access: | https://hml-bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/86716 |
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| _version_ | 1832542724014735360 |
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| author | Laís Rodrigues Marcus Wilcox Hemais |
| author_facet | Laís Rodrigues Marcus Wilcox Hemais |
| author_sort | Laís Rodrigues |
| collection | DOAJ |
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This study analyzes the behavior of Nina Ribeiro mirroring Ralph Nader, based on the decolonial perspective and focusing on the theory of coloniality of being. The research explores how such behavior influenced the Brazilian consumer movement. Historical research was conducted to compare the main milestones in Nader’s and Ribeiro’s histories in consumer movements. The analysis showed the colonial process that underpinned the construction of the Brazilian consumer movement, in general, and the activism of Ribeiro, in particular, who sought legitimacy by importing foreign ideas, especially those of Nader. However, such ideas did not always correspond to the Brazilian local plural logic or meet the needs of marginalized and vulnerable groups.
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| format | Article |
| id | doaj-art-75dfe3366f5b4cb4870f730559d1bd84 |
| institution | Kabale University |
| issn | 0034-7590 2178-938X |
| language | English |
| publishDate | 2022-08-01 |
| publisher | Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo |
| record_format | Article |
| series | RAE: Revista de Administração de Empresas |
| spelling | doaj-art-75dfe3366f5b4cb4870f730559d1bd842025-02-03T17:41:34ZengFundação Getulio Vargas, Escola de Administração de Empresas de São PauloRAE: Revista de Administração de Empresas0034-75902178-938X2022-08-01626Nina Ribeiro: O Ralph Nader brasileiro – A Colonialidade do Ser de um ativista do movimento consumerista no BrasilLaís Rodrigues0Marcus Wilcox Hemais1Pontifícia Universidade Católica do Rio de Janeiro, Departamento de Administração, Rio de Janeiro, RJ, Brasil Universidade de Coimbra, Centro de Estudos Sociais, Coimbra, Portugal This study analyzes the behavior of Nina Ribeiro mirroring Ralph Nader, based on the decolonial perspective and focusing on the theory of coloniality of being. The research explores how such behavior influenced the Brazilian consumer movement. Historical research was conducted to compare the main milestones in Nader’s and Ribeiro’s histories in consumer movements. The analysis showed the colonial process that underpinned the construction of the Brazilian consumer movement, in general, and the activism of Ribeiro, in particular, who sought legitimacy by importing foreign ideas, especially those of Nader. However, such ideas did not always correspond to the Brazilian local plural logic or meet the needs of marginalized and vulnerable groups. https://hml-bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/86716consumerismodecolonialismocolonialidade do serRalph NaderNina Ribeiro |
| spellingShingle | Laís Rodrigues Marcus Wilcox Hemais Nina Ribeiro: O Ralph Nader brasileiro – A Colonialidade do Ser de um ativista do movimento consumerista no Brasil RAE: Revista de Administração de Empresas consumerismo decolonialismo colonialidade do ser Ralph Nader Nina Ribeiro |
| title | Nina Ribeiro: O Ralph Nader brasileiro – A Colonialidade do Ser de um ativista do movimento consumerista no Brasil |
| title_full | Nina Ribeiro: O Ralph Nader brasileiro – A Colonialidade do Ser de um ativista do movimento consumerista no Brasil |
| title_fullStr | Nina Ribeiro: O Ralph Nader brasileiro – A Colonialidade do Ser de um ativista do movimento consumerista no Brasil |
| title_full_unstemmed | Nina Ribeiro: O Ralph Nader brasileiro – A Colonialidade do Ser de um ativista do movimento consumerista no Brasil |
| title_short | Nina Ribeiro: O Ralph Nader brasileiro – A Colonialidade do Ser de um ativista do movimento consumerista no Brasil |
| title_sort | nina ribeiro o ralph nader brasileiro a colonialidade do ser de um ativista do movimento consumerista no brasil |
| topic | consumerismo decolonialismo colonialidade do ser Ralph Nader Nina Ribeiro |
| url | https://hml-bibliotecadigital.fgv.br/ojs/index.php/rae/article/view/86716 |
| work_keys_str_mv | AT laisrodrigues ninaribeirooralphnaderbrasileiroacolonialidadedoserdeumativistadomovimentoconsumeristanobrasil AT marcuswilcoxhemais ninaribeirooralphnaderbrasileiroacolonialidadedoserdeumativistadomovimentoconsumeristanobrasil |