Squid Game: The Hall of Screens in the Age of Platform Cosmopolitanism

The nine-episode Korean-language series Squid Game became a global sensation immediately upon its premiere on Netflix in September 2021. The show’s popularity and critical acclaim in the anglophone world had been unprecedented for a non-English series. This review provides a symptomatic reading of S...

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Main Author: Mei Mingxue Nan
Format: Article
Language:English
Published: Michigan Publishing 2023-07-01
Series:Global Storytelling
Subjects:
Online Access:https://journals.publishing.umich.edu/gs/article/id/4156/
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author Mei Mingxue Nan
author_facet Mei Mingxue Nan
author_sort Mei Mingxue Nan
collection DOAJ
description The nine-episode Korean-language series Squid Game became a global sensation immediately upon its premiere on Netflix in September 2021. The show’s popularity and critical acclaim in the anglophone world had been unprecedented for a non-English series. This review provides a symptomatic reading of Squid Game’s global success and a short analysis of its visual appeal. It also explores the tension between Squid Game’s smooth and flat aesthetics that enables the show to travel and the culturally specific contexts it references. Some argue that the aesthetics lead to an ahistorical and superficial cultural understanding that overlooks the complexities of Korea’s history and US imperialism. Others argue that they challenge cultural hierarchies and democratize interactions. This reflects a broader challenge of balancing global accessibility with cultural specificity faced by East Asian serial dramas in the era of global streaming services. This review concludes by highlighting the role of platform cosmopolitanism in bridging cultural and linguistic barriers in meaningful ways.
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spelling doaj-art-754a512e4a094e87b0936c8ed3d93d252025-08-20T01:52:41ZengMichigan PublishingGlobal Storytelling2769-49412023-07-013110.3998/gs.4156Squid Game: The Hall of Screens in the Age of Platform CosmopolitanismMei Mingxue Nan0https://orcid.org/0000-0001-9789-2268Comparative Literature, Harvard UniversityThe nine-episode Korean-language series Squid Game became a global sensation immediately upon its premiere on Netflix in September 2021. The show’s popularity and critical acclaim in the anglophone world had been unprecedented for a non-English series. This review provides a symptomatic reading of Squid Game’s global success and a short analysis of its visual appeal. It also explores the tension between Squid Game’s smooth and flat aesthetics that enables the show to travel and the culturally specific contexts it references. Some argue that the aesthetics lead to an ahistorical and superficial cultural understanding that overlooks the complexities of Korea’s history and US imperialism. Others argue that they challenge cultural hierarchies and democratize interactions. This reflects a broader challenge of balancing global accessibility with cultural specificity faced by East Asian serial dramas in the era of global streaming services. This review concludes by highlighting the role of platform cosmopolitanism in bridging cultural and linguistic barriers in meaningful ways.https://journals.publishing.umich.edu/gs/article/id/4156/Squid GameGlobal Streaming ServicesK-dramaSurveillance and SpectatorshipPlatform Cosmopolitanism
spellingShingle Mei Mingxue Nan
Squid Game: The Hall of Screens in the Age of Platform Cosmopolitanism
Global Storytelling
Squid Game
Global Streaming Services
K-drama
Surveillance and Spectatorship
Platform Cosmopolitanism
title Squid Game: The Hall of Screens in the Age of Platform Cosmopolitanism
title_full Squid Game: The Hall of Screens in the Age of Platform Cosmopolitanism
title_fullStr Squid Game: The Hall of Screens in the Age of Platform Cosmopolitanism
title_full_unstemmed Squid Game: The Hall of Screens in the Age of Platform Cosmopolitanism
title_short Squid Game: The Hall of Screens in the Age of Platform Cosmopolitanism
title_sort squid game the hall of screens in the age of platform cosmopolitanism
topic Squid Game
Global Streaming Services
K-drama
Surveillance and Spectatorship
Platform Cosmopolitanism
url https://journals.publishing.umich.edu/gs/article/id/4156/
work_keys_str_mv AT meimingxuenan squidgamethehallofscreensintheageofplatformcosmopolitanism