METHODICAL APPROACH TO AN ASSESSMENT OF A LEVEL OF QUALITY AND COMPETITIVENESS OF GOODS
In the article it is proved that marketing is one of the most effective mechanisms of regulation of a level of quality and competitiveness of production. It is offered to estimate a level of quality and competitiveness by means of indicators of norm and mass of potrebitelny cost of goods. Possible a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2016-05-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/261 |
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| Summary: | In the article it is proved that marketing is one of the most effective mechanisms of regulation of a level of quality and competitiveness of production. It is offered to estimate a level of quality and competitiveness by means of indicators of norm and mass of potrebitelny cost of goods. Possible approaches to definition of these indicators are shown. |
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| ISSN: | 1816-4277 2686-8415 |