TENDENCIES OF CHANGES IN MARKET BEHAVIOURSOF PHYSICALLY DISABLED CONSUMERS

The article is a literature review and concerns the issue of tendencies of changes noticed in market behaviours of both healthy and physically disabled consumers. It is essential to notice that the way of making decisions and making choices is possibly a result of growing consumer awareness of disab...

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Bibliographic Details
Main Author: Magdalena Maciaszczyk
Format: Article
Language:English
Published: Wydawnictwo SGGW - Warsaw University of Life Sciences Press 2015-12-01
Series:Polityki Europejskie, Finanse i Marketing
Subjects:
Online Access:https://pefim.sggw.edu.pl/article/view/1237
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