TENDENCIES OF CHANGES IN MARKET BEHAVIOURSOF PHYSICALLY DISABLED CONSUMERS
The article is a literature review and concerns the issue of tendencies of changes noticed in market behaviours of both healthy and physically disabled consumers. It is essential to notice that the way of making decisions and making choices is possibly a result of growing consumer awareness of disab...
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Main Author: | Magdalena Maciaszczyk |
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Format: | Article |
Language: | English |
Published: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2015-12-01
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Series: | Polityki Europejskie, Finanse i Marketing |
Subjects: | |
Online Access: | https://pefim.sggw.edu.pl/article/view/1237 |
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