TENDENCIES OF CHANGES IN MARKET BEHAVIOURSOF PHYSICALLY DISABLED CONSUMERS
The article is a literature review and concerns the issue of tendencies of changes noticed in market behaviours of both healthy and physically disabled consumers. It is essential to notice that the way of making decisions and making choices is possibly a result of growing consumer awareness of disab...
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| Format: | Article |
| Language: | English |
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Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2015-12-01
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| Series: | Polityki Europejskie, Finanse i Marketing |
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| Online Access: | https://pefim.sggw.edu.pl/article/view/1237 |
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| author | Magdalena Maciaszczyk |
| author_facet | Magdalena Maciaszczyk |
| author_sort | Magdalena Maciaszczyk |
| collection | DOAJ |
| description | The article is a literature review and concerns the issue of tendencies of changes noticed in market behaviours of both healthy and physically disabled consumers. It is essential to notice that the way of making decisions and making choices is possibly a result of growing consumer awareness of disabled people but also generation changes undergoing on the market. Such generation changes are resulting in modifications both in a system of values and in the way that market participants communicate. Additionally, continuous globalization and digitization determining the process of consumer behaviours are also important. Internet is more frequently chosen as an alternative method of a barrier-free cybernetic communication channel where consumers from different groups can interact in the marketplace. A medical condition of a customer is becoming completely irrelevant and extraneous as the interactivity and dynamics of market changes let everyone adjust the market offer to own requirements and wants. Globalization means that customers with motor disorders are no longer limited to local communities and therefore the interest of young disabled consumers in virtual communities is growing. |
| format | Article |
| id | doaj-art-74e43e59bc82409eaac72bed8637ae0b |
| institution | Kabale University |
| issn | 2081-3430 2544-0640 |
| language | English |
| publishDate | 2015-12-01 |
| publisher | Wydawnictwo SGGW - Warsaw University of Life Sciences Press |
| record_format | Article |
| series | Polityki Europejskie, Finanse i Marketing |
| spelling | doaj-art-74e43e59bc82409eaac72bed8637ae0b2025-02-03T05:41:07ZengWydawnictwo SGGW - Warsaw University of Life Sciences PressPolityki Europejskie, Finanse i Marketing2081-34302544-06402015-12-0114(63)TENDENCIES OF CHANGES IN MARKET BEHAVIOURSOF PHYSICALLY DISABLED CONSUMERSMagdalena MaciaszczykThe article is a literature review and concerns the issue of tendencies of changes noticed in market behaviours of both healthy and physically disabled consumers. It is essential to notice that the way of making decisions and making choices is possibly a result of growing consumer awareness of disabled people but also generation changes undergoing on the market. Such generation changes are resulting in modifications both in a system of values and in the way that market participants communicate. Additionally, continuous globalization and digitization determining the process of consumer behaviours are also important. Internet is more frequently chosen as an alternative method of a barrier-free cybernetic communication channel where consumers from different groups can interact in the marketplace. A medical condition of a customer is becoming completely irrelevant and extraneous as the interactivity and dynamics of market changes let everyone adjust the market offer to own requirements and wants. Globalization means that customers with motor disorders are no longer limited to local communities and therefore the interest of young disabled consumers in virtual communities is growing.https://pefim.sggw.edu.pl/article/view/1237changes of valuesconsumer choicesdeterminants of consumer behaviordisabled consumersglobalizationshopping habits |
| spellingShingle | Magdalena Maciaszczyk TENDENCIES OF CHANGES IN MARKET BEHAVIOURSOF PHYSICALLY DISABLED CONSUMERS Polityki Europejskie, Finanse i Marketing changes of values consumer choices determinants of consumer behavior disabled consumers globalization shopping habits |
| title | TENDENCIES OF CHANGES IN MARKET BEHAVIOURSOF PHYSICALLY DISABLED CONSUMERS |
| title_full | TENDENCIES OF CHANGES IN MARKET BEHAVIOURSOF PHYSICALLY DISABLED CONSUMERS |
| title_fullStr | TENDENCIES OF CHANGES IN MARKET BEHAVIOURSOF PHYSICALLY DISABLED CONSUMERS |
| title_full_unstemmed | TENDENCIES OF CHANGES IN MARKET BEHAVIOURSOF PHYSICALLY DISABLED CONSUMERS |
| title_short | TENDENCIES OF CHANGES IN MARKET BEHAVIOURSOF PHYSICALLY DISABLED CONSUMERS |
| title_sort | tendencies of changes in market behavioursof physically disabled consumers |
| topic | changes of values consumer choices determinants of consumer behavior disabled consumers globalization shopping habits |
| url | https://pefim.sggw.edu.pl/article/view/1237 |
| work_keys_str_mv | AT magdalenamaciaszczyk tendenciesofchangesinmarketbehavioursofphysicallydisabledconsumers |