Contributing factors to marketing educators’ teaching performance: insights from executive postgraduate programmes in Brazil
Purpose – This study aims to understand how marketing faculty become reference-educators of business executives by exploring the factors that contribute to their teaching performance. Design/methodology/approach – Exploratory qualitative research, using in-depth interviews in which the object of the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2023-11-01
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| Series: | RAUSP Management Journal |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/RAUSP-10-2022-0233/full/pdf |
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