Shopping on a Social Planet: The Mediating Role of Trust

Shopping on a Social Planet: The Mediating Role of Trust

Purpose – The purpose of this study is to investigate the factors that influence social commerce (s-commerce) shopping intention employing the Theory of Planned Behavior (TPB). The determinants such social influence, electronic word of mouth (eWOM), and trust on the intention, and social influence a...

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Bibliographic Details
Main Authors: Wan Rasyidah Wan Nawang, Intan Fatimah Anwar, Amalina Mursidi, Najwa Mohd Najibd, Raja Azhan Raja Mamat
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2025-01-01
Series:Tržište
Subjects:
social commerce
intention
trust
social influence
electronic word of mouth (eWOM)
Online Access:https://hrcak.srce.hr/file/481849
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