Market orientation of entrepreneurial university distance education and sustainable competitive advantage relationships: The mediating role of employee engagement
To be competitive in the distance education service delivery market, the need for a strategic approach by managers of these institutions to manage the increased competition cannot be compromised. Despite the available past and current studies on market orientation, the impact of market orientation o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2023-12-01
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| Series: | Cogent Social Sciences |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311886.2023.2198783 |
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