Consumer Protection in TikTok Shop Sale Transactions Based on Law Number 8 of 1999

Online shopping transactions using the TikTok Shop media often experience problems and poor service quality from the business actors. It is because they commonly commit fraud in online shopping with the TikTok Shop media. It is due to the absence of a direct meeting between the seller and the buyer,...

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Main Author: Rita Defriza
Format: Article
Language:English
Published: LPPM Universitas Muhammadiyah Sorong 2024-12-01
Series:Justisi
Subjects:
Online Access:https://ejournal.um-sorong.ac.id/index.php/js/article/view/3522
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author Rita Defriza
author_facet Rita Defriza
author_sort Rita Defriza
collection DOAJ
description Online shopping transactions using the TikTok Shop media often experience problems and poor service quality from the business actors. It is because they commonly commit fraud in online shopping with the TikTok Shop media. It is due to the absence of a direct meeting between the seller and the buyer, the size and color of the goods purchased do not match, the dishonesty of the business actors about the goods being sold, and the consumer's lack of understanding of the details of the product ordered. For this reason, consumer rights must be protected by the provisions of laws and regulations. This study analyses consumer protection in online shopping transactions through the TikTok Shop media based on Law Number 8 of 1999 and Law Number 1 of 2024. This study used empirical jurisprudence with a sociological normative approach. The type of data used is primary data. The results of the study indicate that there are aspects of legal protection for online consumers, as shown by Consumer Protection Law Number 8 of 1999 and Electronic Information and Transactions Law (ITE) Number 11 of 2008. The law provides fundamental rights for consumers, such as the right to security, accurate information, and compensation for non-conforming products. The results indicate the importance of implementing the principles of transparency and responsibility among online business actors to prevent consumer losses. Adequate consumer protection can increase consumer trust in e-commerce and encourage business actors to be more responsible in running their businesses.
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spelling doaj-art-73613ee9943c49889a724eaf98299f6e2025-02-03T11:02:16ZengLPPM Universitas Muhammadiyah SorongJustisi1979-75322686-08212024-12-0111116317310.33506/js.v11i1.35223811Consumer Protection in TikTok Shop Sale Transactions Based on Law Number 8 of 1999Rita Defriza0STAIN Mandailing NatalOnline shopping transactions using the TikTok Shop media often experience problems and poor service quality from the business actors. It is because they commonly commit fraud in online shopping with the TikTok Shop media. It is due to the absence of a direct meeting between the seller and the buyer, the size and color of the goods purchased do not match, the dishonesty of the business actors about the goods being sold, and the consumer's lack of understanding of the details of the product ordered. For this reason, consumer rights must be protected by the provisions of laws and regulations. This study analyses consumer protection in online shopping transactions through the TikTok Shop media based on Law Number 8 of 1999 and Law Number 1 of 2024. This study used empirical jurisprudence with a sociological normative approach. The type of data used is primary data. The results of the study indicate that there are aspects of legal protection for online consumers, as shown by Consumer Protection Law Number 8 of 1999 and Electronic Information and Transactions Law (ITE) Number 11 of 2008. The law provides fundamental rights for consumers, such as the right to security, accurate information, and compensation for non-conforming products. The results indicate the importance of implementing the principles of transparency and responsibility among online business actors to prevent consumer losses. Adequate consumer protection can increase consumer trust in e-commerce and encourage business actors to be more responsible in running their businesses.https://ejournal.um-sorong.ac.id/index.php/js/article/view/3522consumer protectiononline shoppingtiktok shop
spellingShingle Rita Defriza
Consumer Protection in TikTok Shop Sale Transactions Based on Law Number 8 of 1999
Justisi
consumer protection
online shopping
tiktok shop
title Consumer Protection in TikTok Shop Sale Transactions Based on Law Number 8 of 1999
title_full Consumer Protection in TikTok Shop Sale Transactions Based on Law Number 8 of 1999
title_fullStr Consumer Protection in TikTok Shop Sale Transactions Based on Law Number 8 of 1999
title_full_unstemmed Consumer Protection in TikTok Shop Sale Transactions Based on Law Number 8 of 1999
title_short Consumer Protection in TikTok Shop Sale Transactions Based on Law Number 8 of 1999
title_sort consumer protection in tiktok shop sale transactions based on law number 8 of 1999
topic consumer protection
online shopping
tiktok shop
url https://ejournal.um-sorong.ac.id/index.php/js/article/view/3522
work_keys_str_mv AT ritadefriza consumerprotectionintiktokshopsaletransactionsbasedonlawnumber8of1999