How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers?
Purpose: This study aims to provide a theoretical foundation and guidance for practitioners by redefining digital strategies in the tourism and hospitality industry. Additionally, factors influencing the buying decisions of live broadcast shoppers for tourism and hospitality products are explored. D...
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| Format: | Article |
| Language: | English |
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Elsevier
2025-03-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853125000125 |
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| _version_ | 1832590962774245376 |
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| author | Dan Wang Ching-Cheng Shen Jennifer Pasion Loverio |
| author_facet | Dan Wang Ching-Cheng Shen Jennifer Pasion Loverio |
| author_sort | Dan Wang |
| collection | DOAJ |
| description | Purpose: This study aims to provide a theoretical foundation and guidance for practitioners by redefining digital strategies in the tourism and hospitality industry. Additionally, factors influencing the buying decisions of live broadcast shoppers for tourism and hospitality products are explored. Design and methodology: To examine the proposed theoretical framework 505 survey questionnaires were collected. Of these 466 were valid and used in the data analysis. Findings: Responses from online survey shows that service convenience significantly impacts impulse buying through perceived value and e-trust. Perceived value and e-trust act as intermediaries for service convenience in impulse buying. While perceived value positively influences destination image, e-trust affects destination image. Originality/value: This study presents a novel theoretical framework linking service convenience and impulse buying, and challenging previous research on destination image and impulse buying. |
| format | Article |
| id | doaj-art-73546bdae41543719c34167ca9baefab |
| institution | Kabale University |
| issn | 2199-8531 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Open Innovation: Technology, Market and Complexity |
| spelling | doaj-art-73546bdae41543719c34167ca9baefab2025-01-23T05:26:37ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312025-03-01111100477How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers?Dan Wang0Ching-Cheng Shen1Jennifer Pasion Loverio2College of Tourism, History and Culture, Chizhou University, Anhui, ChinaGraduate Institute of Tourism Management, NationalKaohsiung University of Hospitality and Tourism, 812301 No.1, Songhe Rd., Xiaogang Dist., Kaohsiung, TaiwanDepartment of Hotel, Restaurant and InstitutionManagement, College of Home Economics University of the Philippines- Diliman, Quezon 1101, Philippines; Corresponding author.Purpose: This study aims to provide a theoretical foundation and guidance for practitioners by redefining digital strategies in the tourism and hospitality industry. Additionally, factors influencing the buying decisions of live broadcast shoppers for tourism and hospitality products are explored. Design and methodology: To examine the proposed theoretical framework 505 survey questionnaires were collected. Of these 466 were valid and used in the data analysis. Findings: Responses from online survey shows that service convenience significantly impacts impulse buying through perceived value and e-trust. Perceived value and e-trust act as intermediaries for service convenience in impulse buying. While perceived value positively influences destination image, e-trust affects destination image. Originality/value: This study presents a novel theoretical framework linking service convenience and impulse buying, and challenging previous research on destination image and impulse buying.http://www.sciencedirect.com/science/article/pii/S2199853125000125Service conveniencePerceived valueE-trustDestination imageImpulse buyingLive-streaming platforms |
| spellingShingle | Dan Wang Ching-Cheng Shen Jennifer Pasion Loverio How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers? Journal of Open Innovation: Technology, Market and Complexity Service convenience Perceived value E-trust Destination image Impulse buying Live-streaming platforms |
| title | How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers? |
| title_full | How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers? |
| title_fullStr | How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers? |
| title_full_unstemmed | How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers? |
| title_short | How to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers? |
| title_sort | how to use live streaming platforms to elicit impulse purchases of tourism and hospitality products from consumers |
| topic | Service convenience Perceived value E-trust Destination image Impulse buying Live-streaming platforms |
| url | http://www.sciencedirect.com/science/article/pii/S2199853125000125 |
| work_keys_str_mv | AT danwang howtouselivestreamingplatformstoelicitimpulsepurchasesoftourismandhospitalityproductsfromconsumers AT chingchengshen howtouselivestreamingplatformstoelicitimpulsepurchasesoftourismandhospitalityproductsfromconsumers AT jenniferpasionloverio howtouselivestreamingplatformstoelicitimpulsepurchasesoftourismandhospitalityproductsfromconsumers |