AN ANALYSIS ON THE RELATIONSHIP BETWEEN DESTINATION IMAGE, SATISFACTION, AND ELECTRONIC WORD-OF-MOUTH OF DOMESTIC TRAVELERS TO SA DEC FLOWER VILLAGE
The study aims to analyze the relationship between destination image, satisfaction, and electronic word-of-mouth (EWOM) behavior of 215 domestic travelers. The author uses the method of analyzing and testing linear structural equation models (SEM). The study has conducted an evaluation of measuremen...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Dalat University
2020-12-01
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| Series: | Tạp chí Khoa học Đại học Đà Lạt |
| Subjects: | |
| Online Access: | http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/690 |
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