AN ANALYSIS ON THE RELATIONSHIP BETWEEN DESTINATION IMAGE, SATISFACTION, AND ELECTRONIC WORD-OF-MOUTH OF DOMESTIC TRAVELERS TO SA DEC FLOWER VILLAGE
The study aims to analyze the relationship between destination image, satisfaction, and electronic word-of-mouth (EWOM) behavior of 215 domestic travelers. The author uses the method of analyzing and testing linear structural equation models (SEM). The study has conducted an evaluation of measuremen...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Dalat University
2020-12-01
|
| Series: | Tạp chí Khoa học Đại học Đà Lạt |
| Subjects: | |
| Online Access: | http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/690 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1832573975744479232 |
|---|---|
| author | Huỳnh Quốc Tuấn |
| author_facet | Huỳnh Quốc Tuấn |
| author_sort | Huỳnh Quốc Tuấn |
| collection | DOAJ |
| description | The study aims to analyze the relationship between destination image, satisfaction, and electronic word-of-mouth (EWOM) behavior of 215 domestic travelers. The author uses the method of analyzing and testing linear structural equation models (SEM). The study has conducted an evaluation of measurement and structural models. The results show that cognitive image directly affects affective image. Cognitive image and affective image directly impact tourist satisfaction and tourist satisfaction directly impacts electronic word-of-mouth behavior. In addition, this study also shows that cognitive image has an indirect effect on tourist satisfaction through affective image and affective image has indirect effects on electronic word-of-mouth behavior through tourist satisfaction. |
| format | Article |
| id | doaj-art-732b8e7a8b9d41d88ee857531b3206dc |
| institution | Kabale University |
| issn | 0866-787X 0866-787X |
| language | English |
| publishDate | 2020-12-01 |
| publisher | Dalat University |
| record_format | Article |
| series | Tạp chí Khoa học Đại học Đà Lạt |
| spelling | doaj-art-732b8e7a8b9d41d88ee857531b3206dc2025-02-02T01:58:53ZengDalat UniversityTạp chí Khoa học Đại học Đà Lạt0866-787X0866-787X2020-12-0110411814010.37569/DalatUniversity.10.4.690(2020)341AN ANALYSIS ON THE RELATIONSHIP BETWEEN DESTINATION IMAGE, SATISFACTION, AND ELECTRONIC WORD-OF-MOUTH OF DOMESTIC TRAVELERS TO SA DEC FLOWER VILLAGEHuỳnh Quốc Tuấn0Trường Đại học Đồng ThápThe study aims to analyze the relationship between destination image, satisfaction, and electronic word-of-mouth (EWOM) behavior of 215 domestic travelers. The author uses the method of analyzing and testing linear structural equation models (SEM). The study has conducted an evaluation of measurement and structural models. The results show that cognitive image directly affects affective image. Cognitive image and affective image directly impact tourist satisfaction and tourist satisfaction directly impacts electronic word-of-mouth behavior. In addition, this study also shows that cognitive image has an indirect effect on tourist satisfaction through affective image and affective image has indirect effects on electronic word-of-mouth behavior through tourist satisfaction.http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/690hình ảnh điểm đếnsự hài lòngtruyền miệng điện tử. |
| spellingShingle | Huỳnh Quốc Tuấn AN ANALYSIS ON THE RELATIONSHIP BETWEEN DESTINATION IMAGE, SATISFACTION, AND ELECTRONIC WORD-OF-MOUTH OF DOMESTIC TRAVELERS TO SA DEC FLOWER VILLAGE Tạp chí Khoa học Đại học Đà Lạt hình ảnh điểm đến sự hài lòng truyền miệng điện tử. |
| title | AN ANALYSIS ON THE RELATIONSHIP BETWEEN DESTINATION IMAGE, SATISFACTION, AND ELECTRONIC WORD-OF-MOUTH OF DOMESTIC TRAVELERS TO SA DEC FLOWER VILLAGE |
| title_full | AN ANALYSIS ON THE RELATIONSHIP BETWEEN DESTINATION IMAGE, SATISFACTION, AND ELECTRONIC WORD-OF-MOUTH OF DOMESTIC TRAVELERS TO SA DEC FLOWER VILLAGE |
| title_fullStr | AN ANALYSIS ON THE RELATIONSHIP BETWEEN DESTINATION IMAGE, SATISFACTION, AND ELECTRONIC WORD-OF-MOUTH OF DOMESTIC TRAVELERS TO SA DEC FLOWER VILLAGE |
| title_full_unstemmed | AN ANALYSIS ON THE RELATIONSHIP BETWEEN DESTINATION IMAGE, SATISFACTION, AND ELECTRONIC WORD-OF-MOUTH OF DOMESTIC TRAVELERS TO SA DEC FLOWER VILLAGE |
| title_short | AN ANALYSIS ON THE RELATIONSHIP BETWEEN DESTINATION IMAGE, SATISFACTION, AND ELECTRONIC WORD-OF-MOUTH OF DOMESTIC TRAVELERS TO SA DEC FLOWER VILLAGE |
| title_sort | analysis on the relationship between destination image satisfaction and electronic word of mouth of domestic travelers to sa dec flower village |
| topic | hình ảnh điểm đến sự hài lòng truyền miệng điện tử. |
| url | http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/690 |
| work_keys_str_mv | AT huynhquoctuan ananalysisontherelationshipbetweendestinationimagesatisfactionandelectronicwordofmouthofdomestictravelerstosadecflowervillage AT huynhquoctuan analysisontherelationshipbetweendestinationimagesatisfactionandelectronicwordofmouthofdomestictravelerstosadecflowervillage |