The effect of service quality and brand image on customer loyalty with consumer satisfaction as a mediation variable in shopee e commerce

The effect of service quality and brand image on customer loyalty with consumer satisfaction as a mediation variable in shopee e commerce

This study aims to analyze the effect of service quality and brand image on customer loyalty on the Shopee e-commerce platform, by considering consumer satisfaction as a moderating variable. This study uses a survey method using a questionnaire distributed to active Shopee customers who have made tr...

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Bibliographic Details
Main Authors: Hendri Herman, Viola Syukrina E Janrosl, Imran Aslan
Format: Article
Language:English
Published: Indonesian Institute for Counseling, Education and Therapy (IICET) 2024-02-01
Series:JPPI (Jurnal Penelitian Pendidikan Indonesia)
Online Access:https://jurnal.iicet.org/index.php/jppi/article/view/3167
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