‘Hard’ and ‘soft’ approaches in active transport promotion: analysis and mapping of government policies

Active transport can be promoted through approaches ranging from environmental changes (e.g. bike lanes or paths) to social programs (e.g. training and education). This study reviewed how local and state governments in Victoria, Australia – a region with low active transport participation – prioriti...

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Main Authors: Nicholas J. R. Hunter, Benjamin Cramer, Erica Randle, Katherine A. Hunter
Format: Article
Language:English
Published: Taylor & Francis Group 2025-12-01
Series:Urban, Planning and Transport Research
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/21650020.2025.2459785
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author Nicholas J. R. Hunter
Benjamin Cramer
Erica Randle
Katherine A. Hunter
author_facet Nicholas J. R. Hunter
Benjamin Cramer
Erica Randle
Katherine A. Hunter
author_sort Nicholas J. R. Hunter
collection DOAJ
description Active transport can be promoted through approaches ranging from environmental changes (e.g. bike lanes or paths) to social programs (e.g. training and education). This study reviewed how local and state governments in Victoria, Australia – a region with low active transport participation – prioritise these different approaches. Using a PRISMA scoping review methodology, we identified 996 active transport policies within 123 strategic documents across transport, sustainability, and health sectors. Our findings suggest that governments in Victoria take a multifaceted approach to active transport promotion, comprising policies that achieve one of the three functions: (i) modifying the built environment (‘hard measures’; 45.1% of policies analysed); (ii) changing social attitudes, motivations and capabilities (‘soft measures’; 27.8%); and (iii) planning and decision-making within government to support active transport promotion (‘governance measures’; 24.6%). These three measures correspond to different policy categories in the behaviour change wheel framework, suggesting that each measure has specific functions for targeting active transport behaviours. This mix of ‘hard’ and ‘soft’ approaches to active transport promotion was observed in local government policies across both metropolitan and regional areas of Victoria. Applying these methods to other areas will help determine the most effective combination of approaches for maximising active transport uptake.
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spelling doaj-art-73034f31f68c48cb9136b2f16316ed922025-01-29T00:53:08ZengTaylor & Francis GroupUrban, Planning and Transport Research2165-00202025-12-0113110.1080/21650020.2025.2459785‘Hard’ and ‘soft’ approaches in active transport promotion: analysis and mapping of government policiesNicholas J. R. Hunter0Benjamin Cramer1Erica Randle2Katherine A. Hunter3Centre for Health Systems Development, Australian Institute of Primary Care and Ageing, La Trobe University, Victoria, AustraliaCentre of Sport & Social Impact, La Trobe University, Victoria, AustraliaCentre of Sport & Social Impact, La Trobe University, Victoria, AustraliaSchool of Agriculture, Biomedicine and Environment, La Trobe University, Victoria, AustraliaActive transport can be promoted through approaches ranging from environmental changes (e.g. bike lanes or paths) to social programs (e.g. training and education). This study reviewed how local and state governments in Victoria, Australia – a region with low active transport participation – prioritise these different approaches. Using a PRISMA scoping review methodology, we identified 996 active transport policies within 123 strategic documents across transport, sustainability, and health sectors. Our findings suggest that governments in Victoria take a multifaceted approach to active transport promotion, comprising policies that achieve one of the three functions: (i) modifying the built environment (‘hard measures’; 45.1% of policies analysed); (ii) changing social attitudes, motivations and capabilities (‘soft measures’; 27.8%); and (iii) planning and decision-making within government to support active transport promotion (‘governance measures’; 24.6%). These three measures correspond to different policy categories in the behaviour change wheel framework, suggesting that each measure has specific functions for targeting active transport behaviours. This mix of ‘hard’ and ‘soft’ approaches to active transport promotion was observed in local government policies across both metropolitan and regional areas of Victoria. Applying these methods to other areas will help determine the most effective combination of approaches for maximising active transport uptake.https://www.tandfonline.com/doi/10.1080/21650020.2025.2459785Active transportwalkingcyclingpolicyactive travelbehaviour change
spellingShingle Nicholas J. R. Hunter
Benjamin Cramer
Erica Randle
Katherine A. Hunter
‘Hard’ and ‘soft’ approaches in active transport promotion: analysis and mapping of government policies
Urban, Planning and Transport Research
Active transport
walking
cycling
policy
active travel
behaviour change
title ‘Hard’ and ‘soft’ approaches in active transport promotion: analysis and mapping of government policies
title_full ‘Hard’ and ‘soft’ approaches in active transport promotion: analysis and mapping of government policies
title_fullStr ‘Hard’ and ‘soft’ approaches in active transport promotion: analysis and mapping of government policies
title_full_unstemmed ‘Hard’ and ‘soft’ approaches in active transport promotion: analysis and mapping of government policies
title_short ‘Hard’ and ‘soft’ approaches in active transport promotion: analysis and mapping of government policies
title_sort hard and soft approaches in active transport promotion analysis and mapping of government policies
topic Active transport
walking
cycling
policy
active travel
behaviour change
url https://www.tandfonline.com/doi/10.1080/21650020.2025.2459785
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