Understanding the drivers of a pro-environmental attitude in higher education institutions: the interplay between knowledge, consciousness, and social influence

Academicians with a pro-environmental attitude can play a pivotal role in developing curricula and new programs aimed at education for sustainable development. Therefore, it is of utmost importance to identify the factors that influence academicians’ positive attitude toward the environment. This st...

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Main Authors: Aqsa Sehar, Orangzab, Minhas Akbar, Petra Poulova, Asokan Vasudevan, Tianjiao Huang
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-01-01
Series:Frontiers in Environmental Science
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Online Access:https://www.frontiersin.org/articles/10.3389/fenvs.2024.1458698/full
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author Aqsa Sehar
Orangzab
Minhas Akbar
Minhas Akbar
Petra Poulova
Asokan Vasudevan
Tianjiao Huang
author_facet Aqsa Sehar
Orangzab
Minhas Akbar
Minhas Akbar
Petra Poulova
Asokan Vasudevan
Tianjiao Huang
author_sort Aqsa Sehar
collection DOAJ
description Academicians with a pro-environmental attitude can play a pivotal role in developing curricula and new programs aimed at education for sustainable development. Therefore, it is of utmost importance to identify the factors that influence academicians’ positive attitude toward the environment. This study attempts to investigate the effects of environmental consciousness, environmental knowledge, and biospheric values, as well as the moderating effects of social influence, on the attitude toward the environment among the faculty members of higher education institutions (HIEs) in Southern Pakistan. The data were collected from six universities in the district of Vehari, Punjab, Pakistan. After checking for reliability and validity, the study used the structural equation modeling technique to examine the aforementioned association. The results reveal that environmental consciousness and biospheric values significantly influence the attitude of faculty members toward the environment. Furthermore, social influence positively moderates the relationship only between biospheric values and attitudes toward the environment. Overall, this study contributes original insights into the factors influencing pro-environmental attitudes among faculty in a specific cultural and educational context. Its findings can inform targeted strategies to enhance environmental education and engagement in higher education, making it a valuable addition to the literature on education for sustainable development. The findings could guide policymakers of higher education institutions in promoting a pro-environmental attitude among faculty members by implementing awareness programs that increase environmental consciousness and integrate biospheric values into their core mission. Furthermore, HEIs should also establish “green teams” to induce a positive environmental attitude through social influence.
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spelling doaj-art-72e33545c9114db699cbb69f8e8d184c2025-01-27T06:40:39ZengFrontiers Media S.A.Frontiers in Environmental Science2296-665X2025-01-011210.3389/fenvs.2024.14586981458698Understanding the drivers of a pro-environmental attitude in higher education institutions: the interplay between knowledge, consciousness, and social influenceAqsa Sehar0 Orangzab1Minhas Akbar2Minhas Akbar3Petra Poulova4Asokan Vasudevan5Tianjiao Huang6Department of Management Sciences, COMSATS University Islamabad, Vehari Campus, Vehari, PakistanDepartment of Management Sciences, COMSATS University Islamabad, Vehari Campus, Vehari, PakistanDepartment of Informatics and Quantitative Methods, Faculty of Informatics and Management, University of Hradec Kralove, Hradec Králové, CzechiaFaculty of Business and Communications, INTI International University, Nilai, Negeri Sembilan, MalaysiaDepartment of Informatics and Quantitative Methods, Faculty of Informatics and Management, University of Hradec Kralove, Hradec Králové, CzechiaFaculty of Business and Communications, INTI International University, Nilai, Negeri Sembilan, MalaysiaFaculty of Liberal Arts, Shinawatra University, Bangtoey, Pathum Thani, ThailandAcademicians with a pro-environmental attitude can play a pivotal role in developing curricula and new programs aimed at education for sustainable development. Therefore, it is of utmost importance to identify the factors that influence academicians’ positive attitude toward the environment. This study attempts to investigate the effects of environmental consciousness, environmental knowledge, and biospheric values, as well as the moderating effects of social influence, on the attitude toward the environment among the faculty members of higher education institutions (HIEs) in Southern Pakistan. The data were collected from six universities in the district of Vehari, Punjab, Pakistan. After checking for reliability and validity, the study used the structural equation modeling technique to examine the aforementioned association. The results reveal that environmental consciousness and biospheric values significantly influence the attitude of faculty members toward the environment. Furthermore, social influence positively moderates the relationship only between biospheric values and attitudes toward the environment. Overall, this study contributes original insights into the factors influencing pro-environmental attitudes among faculty in a specific cultural and educational context. Its findings can inform targeted strategies to enhance environmental education and engagement in higher education, making it a valuable addition to the literature on education for sustainable development. The findings could guide policymakers of higher education institutions in promoting a pro-environmental attitude among faculty members by implementing awareness programs that increase environmental consciousness and integrate biospheric values into their core mission. Furthermore, HEIs should also establish “green teams” to induce a positive environmental attitude through social influence.https://www.frontiersin.org/articles/10.3389/fenvs.2024.1458698/fullhigher education institutionsenvironmental consciousnessenvironmental knowledgebiospheric valuesattitude toward the environmentsocial influence
spellingShingle Aqsa Sehar
Orangzab
Minhas Akbar
Minhas Akbar
Petra Poulova
Asokan Vasudevan
Tianjiao Huang
Understanding the drivers of a pro-environmental attitude in higher education institutions: the interplay between knowledge, consciousness, and social influence
Frontiers in Environmental Science
higher education institutions
environmental consciousness
environmental knowledge
biospheric values
attitude toward the environment
social influence
title Understanding the drivers of a pro-environmental attitude in higher education institutions: the interplay between knowledge, consciousness, and social influence
title_full Understanding the drivers of a pro-environmental attitude in higher education institutions: the interplay between knowledge, consciousness, and social influence
title_fullStr Understanding the drivers of a pro-environmental attitude in higher education institutions: the interplay between knowledge, consciousness, and social influence
title_full_unstemmed Understanding the drivers of a pro-environmental attitude in higher education institutions: the interplay between knowledge, consciousness, and social influence
title_short Understanding the drivers of a pro-environmental attitude in higher education institutions: the interplay between knowledge, consciousness, and social influence
title_sort understanding the drivers of a pro environmental attitude in higher education institutions the interplay between knowledge consciousness and social influence
topic higher education institutions
environmental consciousness
environmental knowledge
biospheric values
attitude toward the environment
social influence
url https://www.frontiersin.org/articles/10.3389/fenvs.2024.1458698/full
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