An Evaluation of the Extent of National Agricultural Research Institutes’ Communication Strategies Regarding Farmers’ Awareness of Agricultural Technologies in South-West Nigeria
One of the National Agricultural Research Institutes' key responsibilities is information sharing to farmers. This study investigated selected NARIs’ deployed communication strategies in disseminating agricultural technologies information to farmers and evaluated farmers’ awareness level of agr...
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| Format: | Article |
| Language: | English |
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Adventist University of Africa
2024-12-01
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| Series: | Pan-African Journal of Education and Social Sciences |
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| Online Access: | https://journals.aua.ke/pajes/article/view/612 |
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| author | Adesegun S. Adetola Johnson B. Akintayo Oluwafemi T. Olomojobi |
| author_facet | Adesegun S. Adetola Johnson B. Akintayo Oluwafemi T. Olomojobi |
| author_sort | Adesegun S. Adetola |
| collection | DOAJ |
| description | One of the National Agricultural Research Institutes' key responsibilities is information sharing to farmers. This study investigated selected NARIs’ deployed communication strategies in disseminating agricultural technologies information to farmers and evaluated farmers’ awareness level of agricultural technologies in adopted villages in southwest Nigeria. Based on perception theory, this study used an embedded mixed-methods research design with 575 farmers from three selected NARIs in southwest Nigeria: The Cocoa Research Institute of Nigeria, the Institute of Agricultural Research and Training, and the Nigerian Institute for Oceanography and Marine Research. Data were collected through key informant interviews and validated questionnaires. Qualitative data were analyzed thematically, whereas quantitative data were analyzed using descriptive statistics. The study found that NARIs in southwest Nigeria used various communication strategies to disseminate agricultural technologies to farmers. The study highlighted the impressive level of awareness regarding agricultural technologies. CRIN (x̅ = 3.68), IAR&T (x̅ = 3.73), and NIOMR (x̅ = 4.49). It concluded that the understanding of agricultural technologies, as conveyed by the NARIs' communication strategies, is effective, and recommended increasing awareness of agricultural technologies to promote effective use. |
| format | Article |
| id | doaj-art-72dc0f31bc04482fb2d82c9542096cbf |
| institution | Kabale University |
| issn | 2789-0058 2789-0066 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Adventist University of Africa |
| record_format | Article |
| series | Pan-African Journal of Education and Social Sciences |
| spelling | doaj-art-72dc0f31bc04482fb2d82c9542096cbf2025-01-30T06:22:27ZengAdventist University of AfricaPan-African Journal of Education and Social Sciences2789-00582789-00662024-12-015212314310.56893/pajes2024v05i02.09579An Evaluation of the Extent of National Agricultural Research Institutes’ Communication Strategies Regarding Farmers’ Awareness of Agricultural Technologies in South-West NigeriaAdesegun S. Adetola0Johnson B. Akintayo1https://orcid.org/0009-0009-0574-9700Oluwafemi T. Olomojobi2https://orcid.org/0000-0002-2712-8851Ahmadu Bello University, NigeriaBabcock University, NigeriaBabcock University, NigeriaOne of the National Agricultural Research Institutes' key responsibilities is information sharing to farmers. This study investigated selected NARIs’ deployed communication strategies in disseminating agricultural technologies information to farmers and evaluated farmers’ awareness level of agricultural technologies in adopted villages in southwest Nigeria. Based on perception theory, this study used an embedded mixed-methods research design with 575 farmers from three selected NARIs in southwest Nigeria: The Cocoa Research Institute of Nigeria, the Institute of Agricultural Research and Training, and the Nigerian Institute for Oceanography and Marine Research. Data were collected through key informant interviews and validated questionnaires. Qualitative data were analyzed thematically, whereas quantitative data were analyzed using descriptive statistics. The study found that NARIs in southwest Nigeria used various communication strategies to disseminate agricultural technologies to farmers. The study highlighted the impressive level of awareness regarding agricultural technologies. CRIN (x̅ = 3.68), IAR&T (x̅ = 3.73), and NIOMR (x̅ = 4.49). It concluded that the understanding of agricultural technologies, as conveyed by the NARIs' communication strategies, is effective, and recommended increasing awareness of agricultural technologies to promote effective use.https://journals.aua.ke/pajes/article/view/612agricultural research institutes agricultural technology awarenesscommunication strategiesdevelopment communicationfarmers |
| spellingShingle | Adesegun S. Adetola Johnson B. Akintayo Oluwafemi T. Olomojobi An Evaluation of the Extent of National Agricultural Research Institutes’ Communication Strategies Regarding Farmers’ Awareness of Agricultural Technologies in South-West Nigeria Pan-African Journal of Education and Social Sciences agricultural research institutes agricultural technology awareness communication strategies development communication farmers |
| title | An Evaluation of the Extent of National Agricultural Research Institutes’ Communication Strategies Regarding Farmers’ Awareness of Agricultural Technologies in South-West Nigeria |
| title_full | An Evaluation of the Extent of National Agricultural Research Institutes’ Communication Strategies Regarding Farmers’ Awareness of Agricultural Technologies in South-West Nigeria |
| title_fullStr | An Evaluation of the Extent of National Agricultural Research Institutes’ Communication Strategies Regarding Farmers’ Awareness of Agricultural Technologies in South-West Nigeria |
| title_full_unstemmed | An Evaluation of the Extent of National Agricultural Research Institutes’ Communication Strategies Regarding Farmers’ Awareness of Agricultural Technologies in South-West Nigeria |
| title_short | An Evaluation of the Extent of National Agricultural Research Institutes’ Communication Strategies Regarding Farmers’ Awareness of Agricultural Technologies in South-West Nigeria |
| title_sort | evaluation of the extent of national agricultural research institutes communication strategies regarding farmers awareness of agricultural technologies in south west nigeria |
| topic | agricultural research institutes agricultural technology awareness communication strategies development communication farmers |
| url | https://journals.aua.ke/pajes/article/view/612 |
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